Historically, users of Instagram running a business profile would have to manually publish their posts by only using Instagram’s mobile app. Some third party social media tools allowed drafts to be saved, however users would still need to use Instagram’s mobile app to publish those drafts and make them live.
This new feature launch, called ‘Instagram Content Publishing’, means that businesses can now post directly to Instagram from a third party social media tool, like Metigy, without the need to log in to their accounts elsewhere.
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