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Switching to Instagram Professional

For everyone in our community that use our Instagram reporting features, we have released an upgrade to use their latest API.

For any brand that doesn’t, it is a great time to connect!

This update is a migration by Facebook to bring Instagram inline with Facebook’s other tools. It opens up more reporting metrics and future functionality as well. And we hope to be seeing a lot more from Instagram!

Before you connect your page, there are some requirements from Facebook to improve your setup. The main one is that you need to have an Instagram Pro or Business account. And then connect your Instagram page to your Facebook page.

Facebook has a great support article on connecting your Instagram account to your Facebook page.

You also need to convert your Instagram to be an Instagram Professional account which is the new term they use for a business or creator account because this now includes SME’s and Creators. It makes sense to convert.

To get started on connecting your Instagram Professional account you need to be both an administrator of the Instagram account and on the Metigy account, and follow these instructions:

Go to the client manager in Metigy (if you manage multiple brands, you will need to manually switch between each)

  • Click on Add New
  • Then select Instagram Professional
  • That will trigger an Instagram Connect panel which you need to accept
  • You will be presented with a list of accounts you can connect
  • Select all relevant brand-related profiles and then click Save at the bottom

With Facebook’s upgrade, it means the old Instagram pages will no longer collect data but don’t worry, your old data will still be available!