•  2 min read

How do you optimise or customise a single piece of content for multiple platforms?

18th July 2017

In line with our goal of creating technology that saves time, while also making it easier to reach more customers, we have made it really easy to create a single piece of content, and publish it to multiple platforms. The really good news, you can still customize it to suit the specific parameters of the platform, during creation.

For example, the format of text and image for Facebook is very different to Twitter, which has a character limit and different image sizes. You may be used to your publishing platform expecting you to compromise on the customization, or publish individual content items. This is a compromise on publishing natively, which seems pointless right!

On Metigy, you don’t need to compromise.

Create your content as normal, and select the platforms you want to publish to. Then, to customise for a platform, find it in the previews and click on the ‘cog’ icon to launch the customizer for that location only.

Customise content per location

Customise content per location

In the image below, you can see the customisation for the Facebook location. Changes you make here will affect that platform. Once you’ve finished editing, hit save and the preview will reflect your changes. And if you want to remove them, click the reset button.

Customise the content for a location

Customise the content for a location

We can repeat the process for each platform. If you don’t, then Metigy optimizes your original version, to suit each platform, and the customization is only necessary if you want to be specific.

TIP: aside from the time saving and potential extension to a broader audience, Metigy, in this way, can track how well that individual message works across all the platforms you publish it to. Doing that manually is quite time consuming, but Metigy takes care of all the hard work for you, by consolidation and showing the total engagement, across all platforms, in one place. Just roll over each piece of content in the hover state on The Hub, and you will see total engagement in the bottom of the panel.