Customer Support Centre

Advice and answers from the Metigy Team

Definitions

Find out the core definitions and meanings of terms used on the Metigy AI Tailored Marketing platform.

Account

Metigy defines Account as the social network account used to connect a page to Metigy.

Application

Application refers to an external application created on a 3rd party platform. An example is the Metigy Facebook application which is on Facebook. This is setup and managed by Metigy, with only us having access.

Activation

On Metigy, we refer to an application you create for running a sweepstake, competition or some other form of promotion, we call it an Activation.

Category

Categories are a way for you to manage and group your created content for easy searching. Find out more about managing categories.

Channel

Metigy defines channel as the medium you are using.

Competitor

This refers to companies or brands that your company competes with (or are inspired by) and want to track via our dashboards. Find out more about managing your competitors.

Content

Metigy defines content as articles created for publishing to the pages setup in your account. Find out more about creating your first piece of content wth Metigy.

Connect

Connecting refers to the connection created between Metigy and a social network by a user. This process is required for Metigy to access that network and work with your content. Please note that it can only used by Metigy.

Dashboard

Reporting is important and we group data into interactive interfaces called dashboards. find out more about automatically creating your first dashboard and getting started with your first dashboard.

Hub

This is your entry point into Metigy. It is where you will manage your marketing activities using our simple calendar interface. Find out more about getting started with The Hub.

Location

In Metigy, to simplify labelling and references, we combine Pages and Accounts in Locations. This allows us to have a single, simple interface for managing all of your locations in one place.

Medium

This is similar to Channel and refers to the medium you are using. This includes Websites, Social Media, Print or Banner Ad.

Page

Platforms such as Facebook and LinkedIn support the concept of a brand Page. This is page on their network, which users and business manage. Find out more about managing your pages.

Person

To keep different types of user separate, we refer to someone using a PageActivation, or other location as a Person.

Platform

The term platform refers to a specific network or location such as Facebook, Twitter, BBC or Techcrunch.

Preview

A version of an item that can shows what it will look like when it goes live, such a preview of a piece of content on Twitter or a preview of how and activation will look when it's published.

Review

The review version of content or an activation is part of the workflow for feedback, approval or rejection on an item. For example an activation or a piece of content.

Status

Status refers to the stage in the workflow a piece of content or activation is at. Find out more about the status codes used in content publishing.

Token

When Metigy is connected using a platform's Connect, Metigy receives an access token which provides temporary, secure access to Facebook APIs. Find out more about 3rd party tokens and managing token limits.

User

A user is a user of the Metigy platform and not one of your public customers. Someone who works for a business and logs into the platform. This is not to be confused with a PersonFind out more about managing users.

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Posted by

Gregory Brine
CPO & Co-Founder

Greg has a passion for what AI and Deep Learning can bring to the MarTech stack and how small and medium businesses can benefit from these new technologies. He has over 20 years experience as an engineer and product developer, having worked for significant global marketing agencies, Razorfish and We Are Social.