Customer Support Centre

Advice and answers from the Metigy Team

Social Media Definitions

This article covers a lot of the definitions that we use in the Metigy platform. We do, as much as possible try to adhere to what users expect from habit and use of the various platforms. But, there are a few that are specific to us and relate to the way we measure data and handle your content.

There is also a companion article about Reporting Analytic and Metric Definitions which goes into more detail about the specific terms and calculations used in our Social Media Reporting and Dashboards system.


Metigy defines the term Account as the social network account (or user) used to connect a page to Metigy. This is what the platform will then use to interact with any APIs for that platform. You can read more about how Metigy uses the tokens in our support article about platform tokens.

And don't forget, if you are not already a Metigy user, you can create an account at any time!


The term application refers to an external application created on a 3rd party platform. An example is the Metigy Facebook application which is specific to that platform. The Metigy application is set up and managed by us, with only us having access for security reasons.

This is what will interact with the platforms. It will be used to gather data and insights on your behalf, as well as post social media content.

And if you examine the content posted in detail, you will generally see the application name or id that created it. Again, this varies by platform but is generally consistent. There is no impact on the ranking by posting through an application, but there is a business benefit. You can read more about Metigy's advance workflows for teams, or find out more about our content and collaboration features.


On Metigy, we refer to an application you create for running a sweepstake or competition or some other form of promotion We call this an Activation, although technically it is an Application.

There are several advantages to running Activations through Social Media channels. The first is obviously the basic email collection opportunity. 2nd, there is an opportunity to use our Social Connect APIs to really get to know your users. And the 3rd, assuming it runs for long enough, is that there is an opportunity for SEO as our Activations are fully optimised for you.

You can read more about the Metigy Activations in the Engagement & Collection product pages.


Categories are a way for you to manage and group your created content for easy searching. Find out more about managing categories.


Metigy defines a channel as the medium you are using. They have the same meaning technical, but we will sometimes use the word Channel as it's in the context of advertising spend or Adwords. There are also other situations where the term channel is appropriate, such as on YouTube where users can have a Channel.


Metigy refers to competitors as companies or brands that you compete with (or are inspired by) and wants to track via our dashboards. Find out more about managing your competitors.


Metigy defines content as articles created for publishing to the pages setup in your account. Find out more about creating your first piece of content with Metigy.


Connecting refers to the connection created between Metigy and a social network by a user. This process is required for Metigy to access that network and work with your content. Please note that it can only be used by Metigy.


Reporting is important and we group data into interactive interfaces called dashboards. find out more about automatically creating your first dashboard and getting started with your first dashboard.


This is your entry point into Metigy. It is where you will manage your marketing activities using our simple calendar interface. Find out more about getting started with The Hub.


In Metigy, to simplify labelling and references, we combine Pages and Accounts in Locations. This allows us to have a single, simple interface for managing all of your locations in one place.


This is similar to Channel and refers to the medium you are using. This includes Websites, Social Media, Print or Banner Ad.


Platforms such as Facebook and LinkedIn support the concept of a brand Page. This is a page on their network, which users and business management. Find out more about managing your pages.


You can apply this term very widely and overuse it if you're not careful. The simplest definition is that it is a piece of content published by an author to a medium such as a blog that people can read. It could be about something to do with the business or an area the business is in.

In Social media, for example, they tend to be focused on - but not limited to -short-form text like a tweet, Text, Long Form Articles, Image & Video and Link Posts. Each has benefits that we cover in the Metigy IQ Blog.

Metigy is the first AI Driven Social Media Marketing Platform


To keep different types of user separate, we refer to someone using a PageActivation, or other location as a Person.


The term platform refers to a specific network or location such as Facebook, Twitter, BBC or Techcrunch.


A version of an item that can show what it will look like when it goes live, such a preview of a piece of content on Twitter or a preview of how an activation will look when it's published.


The review version of content or an activation is part of the workflow for feedback, approval or rejection on an item. For example an activation or a piece of content.

Social Media Content Definition

Similar to the Post definition, Social Media Content refers to types of content on those platforms. Where it varies though is that it can also refer to content reshared by users or comments on posts - this can be known as Stories as well. It's all content in the realm of Social Media. And it's all good -assuming it's positive, obviously.

The more content or stories that you or your users create, the better for you and your brand as this will increase your engagement rate and naturally drive traffic.


Status refers to the stage in the workflow a piece of content or activation is at. Find out more about the status codes used in content publishing.


When Metigy is connected using a platform's Connect, Metigy receives an access token which provides temporary, secure access to Facebook APIs. Find out more about 3rd party tokens and managing token limits.


A user is a user of the Metigy platform and not one of your public customers. Someone who works for a business and logs into the platform. This is not to be confused with a PersonFind out more about managing users.

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Posted by

Gregory Brine
CPO & Co-Founder

Greg has a passion for what AI and Deep Learning can bring to the MarTech stack and how small and medium businesses can benefit from these new technologies. He has over 20 years experience as an engineer and product developer, having worked for significant global marketing agencies, Razorfish and We Are Social.