The secret sauce for engaging videos

Jun 24, 2022

With our decreasing attention spans, it’s becoming harder and harder to capture our audience’s attention online. So what’s the best way to capture attention and engagement online? Find out the answer to that question and more on this episode of This Week In Marketing

You have a shorter attention span than a goldfish. Yes, you heard that correctly! The average human attention span is now 8 seconds. A goldfish has an attention span of 9 seconds. With our decreasing attention spans, it’s becoming harder and harder to capture our audience’s attention online.

So what’s the best way to capture attention and engagement online? Find out the answer to that question and more on this episode of This Week in Marketing.

What you’ll learn in this episode

  • The secret sauce for creating engaging videos
  • Why scripted isn’t always the best
  • How to light your shoots
  • Editing tools
  • And more

Improving your video content

If you want more fundamental tips and tricks on sharpening your content, read:


  • Transcript

    [00:00:00] Daren: You. Yes you have a shorter attention span than a goldfish. Yes, you heard that correctly. The average human attention span is eight seconds. While a goldfish is actually nine. With our decreasing attention span, it becomes harder and harder to capture your audience’s attention and keep engagement online.

    [00:00:24] So what’s the best way to capture and keep your audience’s attention while they’re online. Find out the answer to that question and more on this episode on This Week In Marketing. This week, Hey everyone. I’m Daren Lake. And welcome to This Week In Marketing another podcast by Metigy. In each episode, we answer questions or talk about one specific idea to help you market and operate your small to medium enterprise better.

    [00:00:47] And we do that by making them easy to digest short and concise because we’ve all got a business to run.

    [00:00:57] In this four part series about content, we’ll walk you through how to create better content and engage more with your followers. I’ll be joined by me’s own content coordinator. Joyce Cabanilla. Joyce possesses, the magical ability to pair analytics with online relationships and behaviors. She has worked for over five years as a marketing sales consultant and content curator in the fashion, travel and arts industries.

    [00:01:19] All of this allows her to better understand and create educationally entertaining content for her clients and customers, attention, attention, attention we all wanted. We all need it. Especially on social media. We gotta cut through the crap, a lot of noise and convert all those followers into actual customers and clients paying customers to clients.

    [00:01:38] So here’s what you’ll learn in this episode. One, the secret sauce for engaging content. Two why scripted content isn’t always best. Three, how to light your video shoots. Four editing tools needed and much more. Let’s get into the conversation with Joyce and me. 

    [00:01:57] The secret sauce for engaging video. We’ve been talking a bunch about actual video and having to make engaging content. And it’s like, well, make sure it’s good, but how do you make it good? 

    [00:02:12] Joyce: There are a few points to this. One of the points is to try to remain as authentic as possible, and try not to have a script that you have to read off of while you’re recording your video. It would feel more interactive and genuine to the viewer.

    [00:02:25] Who’s watching the video. So that’s the first point. And the second point is to make sure that you have a high quality camera to have everything in high definition and in high quality, it just makes the video more put together and more formal. And you. It just looks better for social media content. And the third is to ensure that you have the right video editing tools and we can delve into that a bit later.

    [00:02:46] Daren: All right. Well, we’ll delve into it right now. On one being scripted. Mm-hmm yes. I’d say the, the one time when being scripted works is if you’ve recited it to the point where it’s like happy birthday. Yes. Like, you know, it happy birthday and you could say it in all these different ways and these different emotions, you can do happy birthday.

    [00:03:05] You can do a deep voice. Like that means that you know it, you know, literally like your name. And that’s when you can do scripted, but most people don’t have time to memorize. A three, four minute video, even 32nd video unscripted. So what you can do then is do the research, get really familiar with the, the content, whatever you’re talking about and just speak off the top of your head, but the best way to speak off the top of your head is to be.

    [00:03:30] Prepared and it’s like any good speech. So it will feel crazy that you’re spending 15, 20, 30 minutes preparing for this two, three minute long piece of content, video podcast, whatever it is. Yep. I guess we’re talking about video, but it will come off as really authentic and really organic and good.

    [00:03:47] And people will trust you now. Number two camera. Most people have a HD camera in their pocket, which is your mobile phone. The biggest thing is one, wipe your camera lens with a cloth cleaner. We had one here. I don’t know where it is or a clean shirt or a tissue. This is huge because just that little bit of oil will make your shots kind of, eh, and you can’t fix that in post.

    [00:04:11] Another thing is. So make sure you’re not shooting in the middle of the day and if you are, make sure you have some sort of a covering, we won’t go deep into lighting, but make sure you’re the subject is away from the light. So if the sun is in front of you, I guess not behind you and since we’re, this is a video podcast, I guess if you’re shooting a selfie, make sure the sun is in front of you.

    [00:04:35] That’s the best thing or whatever source of light is coming from in front of you. That’s the best way to get high quality, cuz your camera’s gonna automatically pick it up. It’s got AI running, all these different programs and algorithms and iPhone in particular. It’s literally just software doing all this stuff and making your, your stuff look good.

    [00:04:51] And then you can fix it and post, if you need to. And in the types of video editing tools, you most likely have an editor on your phone. iPhone has a built in editor and photos. It’s really simple. You can use Canva, Metigy, now. We have a video editing service that will be launched at the time of this.

    [00:05:08] Hopefully we’ll see. There’s a lot of free stuff. Adobe rush is really good. Do you have anything else to add? 

    [00:05:12] Joyce: Adobe rush is really great as well, but yeah, with video creative services, it’s quite easy because you can, you know, put in your video content and they’ll just create it for you without you having to think about it.

    [00:05:22] But yeah. So one of the free ones, that’s quite familiar with anyone who owns a Mac would be iMovie. That’s really quick that you can use just to wrap that all up. All you need are three points to create really great content. It has to be genuine, not scripted, two high quality cameras and three having those video editing tools will just make it that much easier.

    [00:05:42] Daren: Thank you. 

    [00:05:43] From Metigy, you’ve listened to This Week In Marketing again, I’m Daren and Metigy hopes we helped you find more insights and tips. Into your business to find out more about Metigy and get a listener exclusive three month free trial. Visit us at And while you’re there, go and check out some more episodes.

    [00:06:00] If you like, what you heard, please share a link to another business owner or marketer who you think could get something from this also to help us out. It’ll be great. If you left a five star review on your favorite podcast app last, never miss another episode by following or subscribing to us on your favorite podcast player.

    [00:06:17] See ya on the next episode.

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