Dear Metigy,
I’ve established my business, created online content for my social media platforms and have started to grow my presence online. What else can I do to stand out in saturated markets today?
In this episode of This Week in Marketing we sit down with Sophia Aiano, senior account manager at Sling and Stone, to discuss the fundamentals of public relations and how you can catapult your business into the public eye.
10:11
With numerous talented individuals starting businesses of their own, it’s understandable if standing out becomes a difficult task to address. Businesses can gain unique insights to figure out what to post next, and schedule content to increase their organic reach, but what other tools can be used to complement this?
Public Relations. This is a powerful tool to build brand awareness through the public eye. In this episode, Sophia Aiano elaborates:
“It’s an incredibly crowded SME market today & there’s so much information in the public domain so standing out from the crowd can be a real challenge.”
Businesses will go to lengths to differentiate. Sophia further explains:
“The problem with a lack of visibility goes beyond finding customers, it trickles into every element of business – as an example, finding and retaining great talent and getting the funding you need to thrive”What can public relations do to help an SME?
Modern PR is about much more than just monitoring how your business is perceived in the marketplace. It’s about managing internal and external communications to ensure that your stakeholders and audiences understand your value proposition and vision. You know: the value that makes them think “Yes, I want to invest my time, talent, and money into this company!”.Sophia’s simple and quick actionable tasks that you can do
1 Have your objectives and audience nailed down.
Before you start to consider reaching out to the media, consider what you want to achieve. Ask your business these questions:- What is your goal?
- Are you looking to raise awareness among retail decision-makers?
- Are you looking to raise your profile among an investor audience? Or have you launched a new skincare product & want to sell more of it?