Creating emails for your business is simple, but cutting through the noise is crucial, with around 3 billion emails sent a day. Alongside any other marketing branch for your small business, it’s essential to use it correctly to optimize those returns.
Prav De Silva, founder and chief growth officer at The Thoughtful Agency said it best – “email marketing is dead for people that aren’t using it correctly.”
After ten years of experience working for large brands and icons like Glue Store, Tiger Mist, Sydney’s Bondi Icebergs, and Tim Cahill and Cahill+, Prav takes a different approach to convert his engagement into sales. His work with his team at The Thoughtful Agency specialize in a range of strategies, from digital and e-commerce to CRM marketing. Learn some of his and The Thoughtful Agency’s practices in this episode.
What you will learn from this episode:
- What to brainstorm before initiating an e-commerce strategy
- Applying an influencer-marketing strategy
- Optimizing your email marketing with customer segmentation
- How to reactivate an inactive customer
- Identifying the email automation workflow
- The psychology behind email competitions
- The effects applying dynamic retargeting on your sales
Notable quotes:
- “Email marketing is dead for people that aren’t using it correctly”
- “One of the most successful executions we’ve done is a unique experience. So it could be a trip to Palm Springs. It could be a trip to Bali.”..
- “Australians love to travel, right? So you put up a trip in front of them, sponsored by the brand. And you’re able to generate, you know, close to seven, 10,000 new database subscribers”
- “Treat influencers like media”