Now here’s a fun fact: 4.62 billion people across the world are active on social media. That’s 58.4% of the world’s population who have social media as part of their life and for many, logging on and checking is our first activity of the day.
Social media is such a potent marketing tool. It’s little wonder big business invests so much time and resources to get it right. Where there are people, there is business, and social media provides seemingly endless opportunities to reach a wider audience.
Unfortunately, it also offers these opportunities to your competition. That is why keeping up to date with social media tools is your best bet for standing out in this competitive environment.
Don’t worry; we have your back. We’ve assembled all resources you need for mastering modern marketing right here in Metigy Learning.
So what’s new with social media in May 2022?
TikTok, Instagram and Facebook have some updates. Here’s the latest tech for these three big social media platforms.
1. Green screen effect update in TikTok
TikTok launched its Green Screen effect in 2019, and since then, this feature has become quite popular and valuable for TikTok users, especially for business accounts. This feature allows video creators to use a different photo or video in the background.
TikTok’s latest update allows the use of GIFs. From a business point of view, this added feature will only help bring out the best when showcasing your product. For example, you could be in front of your product talking about its features.
It makes creating video content more manageable, which is great because, according to our sources, more than 80% of online content will be in video format by the end of 2022.
2. Automated caption for Instagram feed posts
If you’re an Instagrammer, you are probably across the automated captions feature for IGTV. But did you know Insta now has auto-generated captions for the videos in the Instagram feed?
You will see this option add for Instagram Reels too. What a great way to increase content consumption. Now businesses can connect with audiences who find it difficult to understand the language orally.
3. Monetization of Facebook Reels and a little something extra
With short videos gaining popularity for reaching an audience, the use of Facebook Reels is also increasing. Considering the trend, Facebook has now added a monetization feature to Facebook Reels.
At present, this feature is only available for the US, Canada, and Mexico users, but it will soon be available for Facebook Reels creators across the world. Now the creators can earn! And for you business marketers, clickable banner ads!
4. A little something extra in subscription
Facebook has brought a new update for its subscription feature. You can now download the email list of your subscribers. This hugely beneficial option will allow businesses to connect with customers outside the Facebook platform. If you know anything about email marketing, this is a gift, and if you don’t, check out Metigy Learning!
A subscription feature is also coming to Instagram – yay!
> Users will be able to subscribe to the creators they admire and access ‘VIP’ content such as live videos and private stories.
> Creators will be able to fix a set monthly subscription amount for this exclusive content to VIP subscribers.
Final Thoughts: Grow on the go
Social media platforms are constantly looking for ways to improve their product for you. It’s a fast-moving beast. Exactly how you need to be when you learn about these new features.
Grow on the go! If online success is what you want, then using new features as they come to light will keep you a step ahead of the pack. Our award-winning marketing podcast might be right up your alley.
You can always reach out to us if you want to go even deeper into solutions for your business’ growth.