A staggering 30 million companies are now listed on LinkedIn. And that means your company too needs to have a presence on the favorite social network of the business world.
But how do you create a LinkedIn company page? And, more importantly, how can you optimize it to boost your company’s reach so you can attract top candidates?
This succinct guide offers tips on how you can create and optimize your LinkedIn company page.
Let’s get started!
Why do you need a LinkedIn company page?
As LinkedIn is by far the world of business’ favorite social media platform, creating a company page allows you to boost your social engagement. Strategic posts can raise brand awareness, and an optimized company page can help attract top candidates. Here are the main advantages of having a LinkedIn company page:- Brand awareness: You can use LinkedIn company pages to distribute content and announce new services. Having a LinkedIn company page will also give you a boost in visibility on the top professional social network. In terms of branding, having a company page will also allow you to align all your employees under a single brand name, as they link the employer on the experience listed on their profiles with your company page.
- Social reach: A company page lets you engage and interact with your audience. For certain types of companies, like B2B companies, or if you offer services mainly to professionals, having a presence in LinkedIn might make more sense than being in Facebook.
- Attracting talented candidates: It’s not just the benefit of publishing job openings in the biggest professional social media network. Having a LinkedIn company page will allow you to present yourself as an interesting place to work, attracting top talent that will want to work with you.