What’s the main reason behind Canva’s success?
People.
This week, my very special guest Mahesh Muralidhar details how he led People Operations at Canva (where he was employee number 25) from a small initial team to more than 200 across three offices.
If you are looking to make your next marketing hire, this episode is a must-listen.
We cover a wide range of topics including why talent acquisition is just growth marketing, why you should never underestimate anyone and Mahesh’s TimTam marketing hack that won him Uber as a client for his own startup.
Since this recording I’ve actually used a variation of this TimTam hack on a trip to San Francisco and it definitely had AT LEAST a 100:1 ROI!
We also dig into how the Canva founders Cliff and Mel convinced Mahesh to leave his own startup (just when he was about to close the seed round funding) to go and work at Canva.
So please enjoy this wide ranging discussion with Mahesh Muralidhar
What you will learn in this episode
- How Cliff and Mel from Canva convinced Mahesh to leave his startup (just when he was about to close the seed round funding) to go and work at Canva.
- Mahesh’s TimTam marketing hack that won him Uber’s as a client
- Why recruitment has been one of the major factors around Canva’s success
- Why talent acquisition is just like growth marketing
- Don’t compromise when hiring – wait for the right skillset
- Why you should never underestimate anyone
- How to be commercial when hiring
- Thoughts around business leadership