Whether your brand is new to Instagram Stories or struggling to create captivating content, there’s no denying that improving engagement is a challenge. “Why should I even bother with Instagram Stories”? You may be wondering. Over 500 million users watch Instagram Stories every day, providing the perfect opportunity for you to increase brand awareness, create a deeper relationship with your audience, and increase conversions. Some case studies have seen rates of 15-25% on swiping up on links on branded stories. People have integrated this format as another way to interact with their favourite brands and products: one-third of the most-viewed Instagram stories are from businesses. So, what exactly should you post on your Instagram Stories? You don’t need a high scale production to produce captivating Instagram content. Brands with both low and extensive marketing budgets can create interesting Story content to boost business growth. Use these 9 Instagram Story ideas to engage your audience. Each story type includes a brand example to inspire your own social media content strategy.