Do you have a who-to-follow strategy for social media? Part of any smart social media strategy should involve a methodology of who to follow on social media. Because who you and your company follow will affect how others perceive your brand. And a targeted who-to-follow strategy will give your social team direction and purpose when performing outreach and growing your social network. Don’t worry if you haven’t put a strategy in place yet. This article will give you all the questions you need to ask before following someone.