Platforms like Canva offer a user-friendly way to create graphics and designs to use as part of a marketing strategy. There are several tools out there that can make the creative process much easier. But in order to produce a great design, the user still needs to do most of the work. For small business owners and marketers looking to boost their brand identity and build a strong reputation, having great designs is important. If potential customers view a brand’s online content and see professional graphics and images, they are more likely to take an interest in the products or services that the business offers.