Get the most return on investment from Facebook Ads with Manu Verma, Nuver Digital

Nov 11, 2021

Is it possible to grow from a small business with no clients to a fully booked online service making 5 figures within a few months with just online ads? Our guest Manu Verma, founder of Nuver Digital, will tell us if it’s possible and more on this episode of Forward Thinking.

After being a digital marketing and ecommerce specialist over the last decade, Manu founded Nuver Digital in 2016 to help small local businesses and online e-commerce shops get customers immediately.

Nuver Digital’s unique position in the market is that they focus more on direct marketing to your target customer instead of general branding.

Manu Verma (founder of Nuver Digital) and Brendan Hill (Employee #4 and head of content at Metigy)

What you will learn in this episode:

  • Leveraging the power of Facebook Ads
  • How much your business should spend on ads a day
  • The process behind optimising your Facebook Ads
  • Re-marketing to your target market and using Facebook Pixel
  • Tools for managing multiple clients at a time

Notable quotes:

  • “Zuckerberg’s up there spending billions on getting this right. I think the best thing is to trust that algorithm. Let Facebook optimise for every placement it has available” 
  • “Start off with three different types (of ads), see which one hits off with the audience, then take that type and expand on it”
  • “Getting people to purchase something when they haven’t even seen it physically is something I’m looking forward to becoming an expert at”
  • “The platform works, it’s just whether or not the platform works for you”

Resources mentioned:

Book recommendations:

What business would you build on Mars?

If Musk is taking us to Mars, I’m hoping he’s got most of our stuff sorted out. I hope he’s sorted out our food, housing supplies and water when we get there so hopefully we’re not starting from the caveman days again. 

People might be bored and need some entertainment. I think it would be cool to start a sports club. The first Anytime Mars where people can have a basketball, a volleyball court, play some table tennis, play fuzzball… People on earth would definitely want to know what its like up there. Hopefully we’ll have internet up there and I’ll start my instagram page and start being an influencer. I’ll document my Mars day to day life… Maybe I’ll get people to pay me to advertise their stuff.

Reach Manu here:

Transcript (or download the here)

Daren (00:05):

Is it possible to grow from a small business, with no clients to a fully booked online service, making five figures within a few months with just only online ads? Our guest Manu Verma, founder of Nuver Digital, will tell us if it’s possible and more on this episode of forward-thinking.

Daren (00:26):

Hey everyone, I’m Daren Lake, the audio content manager here at Metigy. Welcome to forward-thinking, a podcast by Metigy. In this series, we speak with inspirational business owners, brands, and marketing experts to learn from their experiences on the frontline and uncover what it takes to build a world-class business. After being a digital marketing and e-commerce specialist over the last decade, Manu founded Nuver Digital in 2016, to help small local businesses and online e-commerce shops get customers immediately.

Daren (00:56):

Nuver Digital’s unique position in the market, is that they focus more on direct marketing to your target customer, instead of general branding. Having worked closely with e-commerce companies, such as Urban Brew, Happy Skin company, and A Quick Flick, and also specializing in Google ads, Facebook ads, email marketing, SEO, Shopify development, and more, Nuver and Manu, are full-stack experts in this space.

A few things you’ll learn in this episode. Everything you need to know about the power of online ads, that includes Google ads, Facebook ads, and more, how much your business should spend on ads per day. The process behind optimizing your online ad campaigns, remarketing to your target market and using Facebook pixels and much more. Let’s jump right into the chat with Manu and Metigy’s head of content, Brendan Hill.

Brendan (01:40):

Manu. Welcome to the show. Thanks for having me, super excited to dive straight into there. I know you have a lot of experience around digital marketing in a lot of different areas, but first, how did you get involved with marketing?

Manu (01:52):

Ah, funny story, I grew up in a classic brown family where no one really had a business. We were just brought up to say, “Hey, this is the working life.” So you’re going through year 11, year 12, you’re doing the HSC. And you’re like, “Cool, what am I going to work as?” You never think about that entrepreneur or that business life. So, I forced myself into it where, I just had a friend came up to me. He was like, “Hey, I’m learning how to build websites.” I said, “Cool, let’s see how you do it.”

Manu (02:14):

And from there I sort of thought, “Wow, this is the whole online world here. And something that tangible what you can actually do.” So, I did some research and I found out about drop shipping and that’s where I thought, “Hey, this is really easy. Just start a Shopify store, run some ads.” So, I gave it a go and in three, four months the store was doing like five figures. And I was like, “Wow, this is real.” So, that was the first taste that I had. And then from there, my mom started a wellness center of her own. She wanted to go out and do that. So I was like, “Cool.” Got into local business marketing from there, launched some Facebook ads for her. And she literally went from having no clients to being fully booked within a month. And that just happened every single month. So, that’s where I say, “Wow, this is powerful stuff.”

Brendan (02:58):

Tell me more about the local businesses as well, because we’ve had a lot of guests on the podcast so far, but none that’s really focused on that ground level, the super early stage of businesses. So how can people listening today, maybe they’ve just kicked off their website as you did many years ago, and they’re looking at Facebook ads, how can they leverage the power of Facebook?

Manu (03:19):

Yeah, I think this is a topic that’s probably not spoken about enough in the small business community, because it’s easy to see how big businesses are getting that massive growth. But, as a small local business, I think that’s actually where Facebook ads and other forms of digital marketing are actually having the biggest impact because, local businesses are having reached like they’ve never had before. So, back in the day, not so long ago, the only way as a local business, you could really get clients, is people walking past your store, they see what you’re doing. Maybe you go on the newspaper, maybe even on a radio, but you’re not really getting that much reach.

Manu (03:52):

But today, with Facebook ads, you have the ability to literally target 10 kilometers around your store. Women, 10 to 15, or 20 to 30, whatever your target range is, give them an offer and become a local marketing powerhouse and go up against all these big brands to get reach like you never have before, to generate inquiries for your business. You really have all the tools to do it all yourself in-house or bring in a small specialist to get it going. And I think it’s really something that’s not leveraged enough.

Brendan (04:22):

Yeah. And what do people do, step one? They’ve signed up for their Facebook account, what’s the next?

Manu (04:28):

So, start up your page, build it up. I’d probably spend a week or two, just making continuous posts. Set up your Instagram profile, make sure everything’s looking really solid, but then really, the power of it is running ads. Just something simple, research you can do where you just Google Facebook ads for whatever your business is. If, for example, if I’m a beauty salon, Facebook ads for beauty salon and there’s so many guides out there that will sort of show you how to take advantage of that and how to set up the ads on the platform. So yeah, if you’re a local business, you want to set up Facebook ads, think about an offer that you can go out to the market with. So, whether if you’re a beauty salon and something that I’ve used, for example, was like, $45 massage, something like that.

Manu (05:05):

Create an offer, create a small graphic, set up that campaign. You set up the targeting. I think Facebook itself, doesn’t do a great job of showing businesses the power that the ads platform has. So, really Facebook encourages you to just boost a post. And I think a lot of business owners start off doing that, “Oh, let me put in $10 here, $50 here.” And a lot of the times they don’t do as well as they’ve been told. And so as a business owner, you’re thinking, “Okay, I gave it a go and it didn’t work for my business.” But, that’s definitely not the trap to get into. So, definitely look up a guide and just look up how to run Facebook ads properly for your specific business. And from there, set up the campaign, set up the offer, give it a go and I’m sure you’ll see inquiries coming in.

Brendan (05:44):

And when a business is just starting off, how much do you recommend to put on the ad spend each day? I saw Dennis Yu from Blitz Metrics, speak at Stockholm last year and he has a one dollar a day strategy that he does over 365 days. Is there a minimum or maximum people should look at spending on Facebook when they first start out?

Manu (06:07):

I think as a starting point, I usually recommend like 10 to $20 per day. So, when you think about it, the return you can get on that, it’s definitely worth it. And just to test out that campaign to see how it’s going and after like three or four days, you’ll know if it’s working or not. The main thing, I think, is just to not give up and keep trying it because, I guarantee you, the platform works, it’s just making it work for you. Whether you have the right offer, whether you have the right targeting.

Manu (06:30):

One thing I will recommend is, there’s this thing called a lead gen campaign. So, when you go into Facebook ads manager, you can actually set up the objective to be lead gen. And what that will do is, when people see the offer, they’ll click on your ad and they’ll get the option within Facebook itself to share their name, email, and phone number with you, and you will straight away get those details. And then you can get in touch with them, just in a similar sense, how they’d make an inquiry through your website, but now you’re actually able to reach them with that advertisement.

Brendan (06:58):

What type of ads are performing the best this year? Is it still video, like it was last year?

Manu (07:04):

It really depends on what type of business you have. So, I’ve noticed… And what type of offer you running. So if you’re doing sort of a massage or something, yes, shoot a video, or if you’re doing like a special facial treatment, a video would work well. But, I’ve seen with things like if you’re a hairdresser, just an image of some highlights or something, could get people really interested more than a video even. So, I think it’s worth trying everything. And that’s something that’s really powerful about the Facebook platform, it really allows you to test heaps of different variations at the same time. So, you could test an image, test a video, test a carousel and it will automatically, using it’s machine, learning, optimize for the best one.

Brendan (07:39):

I heard Tim Doyle, who was the former performance marketing manager at Koala Mattresses. And he was talking about how they used to test different ad copy and creative. They did hundreds of tests. So how many tests is too many and how should people first start off testing their different content and ideas?

Manu (07:57):

I think as a general starting point, if you have a 10 or $20 budget, it’s good to test three or four different variations. That’s probably the way to go. And then from there you can kind of see what’s working. So, maybe you put in one image, one carousel, one video, and then you sort of see, it gives you a lot of data in terms of what’s working and what’s not. And then based off that, if images are working, cool, now let’s test different types of images, let’s test different colors, different styles, different offers. If videos are working, same thing there, let’s test 15, 30, 45 seconds. So, start off with three different types, see which one hits it off with the audience and then take that type and then expand on it and then keep testing from there.

Brendan (08:34):

With the content for local businesses, what should these guys be focusing on? Should they be leveraging the power of their local community? What are some good examples that you’ve seen?

Manu (08:45):

I think the best way to do content is to just appear authentic and genuine. And the way to do that is to just not be afraid to use your name. So, my favorite ad to set up for local businesses, is one where, “Hey, I’m Gary, I run this beauty salon. This month I’m doing this super special for 10 people, get $10 for this treatment, sign up now.” Just sort of being yourself, showing pictures of your actual beauty salon, not just stock images, try to get some clients to take some photos, take some videos, get as many reviews as you can. Just appear authentic. I think people really love that. That’s the way to really stand out because, the big brands, they are so high level, they’re using this professional videos, professional images. And I think people are at a point where they don’t really get fooled by that anymore. So, I think that authenticity that local businesses are able to present, is the best way to go.

Brendan (09:34):

So even a behind the scenes of your business?

Manu (09:36):

Absolutely. Just whatever you’re advertising, if you can show yourself doing that, I think people love to see that. And that’s the power that you have now where, back in the day, you wouldn’t be able to show that sort of presentation for customers because you’d have to run a TV ad or something, which is obviously not priced for local businesses. But now, you can play fair game with the big guys through the Facebook ads manager. And I’m not sure how long it’ll be here for, so it’s definitely the time to do it now. And I think this year, I’m hoping to see a lot more local businesses coming in and using that.

Brendan (10:07):

What about the link between Instagram and Facebook? Because, they’re both managed from the ad manager now, what’s your experience with that and any tips for first-time business owners?

Manu (10:16):

I think that’s a question that comes up a lot. Sometimes when I say Facebook ads manager, everyone’s like, “Oh, but, Instagram works better for me.” Facebook and Instagram go hand in hand now. So when you set up a campaign, it automatically will go on Instagram as well. So, you’re getting customers from both platforms and the machine learning power algorithm that Facebook has set up now.

Obviously, Zuckerberg’s up there, he’s spending billions on getting this right. I think the best thing to do is really trust that algorithm. Let Facebook optimize for every placement that it has available and Instagram stories, feed messenger, Facebook, Facebook stories, they’re all in that algorithm. And it will give you the best result from that just by letting it sort of sit there and they’ve made it as easy, yet sophisticated as possible with this sort of technology.

Brendan (11:01):

Do you have any stories of any businesses that you’ve worked with, that have used Instagram and Facebook in a complimentary fashion that has really given them some great results?

Manu (11:10):

Yeah, absolutely. I think, you can get as deep as you want with it. So, a lot of the times you have Facebook as the first platform that you see people on, where you get that visibility. But, I guess you can go deeper with Instagram, because it’s a lot more personal, you’re scrolling through, you’re seeing images and so there’s free targeting and remarketing. I think there are buzzwords in the advertising industry. So, you can start off with Facebook, because it has that massive reach. And once people enter your funnel, per se, another buzz word, but once people know that you exist, it’s a really good thing to just remarket to them on Instagram and Instagram stories. And I think that two hit combo where they come through, they see you on Facebook, but then when they’re scrolling through Instagram, they keep seeing you, that works really well.

Brendan (11:53):

For people listening, that don’t know what remarketing is, can you explain that a bit more and maybe the pixels that they have to install?

Manu (12:00):

Yeah, absolutely. Remarketing, I think again, Facebook is trying to make this as easy as possible, but essentially, I’m sure there’s anyone that uses Facebook, Instagram, sometimes you’ll go on a website and you’ll keep seeing that website across your Facebook and Instagram feed and as annoying as it can be, it definitely works. Essentially, what you’re doing there is anyone that sort of engages with your page or goes onto your website, you have the power to remarket to them if they came through Facebook. So a few things you have to do there.

I’d probably look up, how to install the Facebook pixel on your website. So, that way anyone that comes on your website through Google search, you can follow them around on Facebook and Instagram. But even just, if you don’t set up the pixel, you can just target people who engage with your page or like your post or anything like that. You can still just remarket to them as well. And it’s just a simple setting inside the Facebook ads manager.

Brendan (12:51):

Nice. So we’ve talked about Facebook for a while now. What are you struggling with in Facebook marketing at the moment? What do you wish you were more of an expert in right now?

Manu (13:01):

I think with Facebook ads, it’s such a sophisticated platform. One of the things that I’m really playing around with at the moment is, I wouldn’t say I’m struggling, but it’s something that I’m learning, is e-commerce. With lead generation for local businesses, it’s actually quite a simple two-step thing. So, people see the ad, they click the ad, they share their details and that’s it. So, the algorithm in Facebook is really able to optimize for that really easily. But, when you have something like e-commerce where, all right, now you’ve got a product which is priced at say 3, $400, it’s not as simple as people see the ad, they click the product and then they buy it straight away, especially if it’s at that higher price range. So, you can really go deeper and set up.

Manu (13:40):

They click the ad, what sort of story do we want to tell them now, five days later, what’s the next thing they need to see five days later, what’s the next thing. And so, setting up these sequences and making the process, the buying process longer and simulating the process that someone would go through by going through a shop. You go to the shop, you see it, you like it, you come back the next week, you try it again. You go to different places, you keep trying it. I think, being able to simulate that process in an online experience and then getting people to purchase something when they haven’t even seen it physically, is something that I really am really looking to get better at and become an expert at.

Brendan (14:15):

What about videos in e-commerce? We touched on it loosely. Have you seen any good executions of that? I asked because, I was in Las Vegas last year and I visited Zapper, which is a biggest online shoe store in the world. And they get their staff to put a video of every single shoe that they have on Zapper’s website. And they’ve seen incredible results from this. Do you do video content or do you recommend that to any of your e-commerce clients through Nuver?

Manu (14:42):

Yeah, absolutely. Video, I think is really important. It’s obviously… A picture speaks a thousand words, but I like to say a video speaks a million. And especially with that online experience, that’s what you’re trying to do. You’re trying to simulate the experience of seeing something physically and the way to do that is definitely through video. Something that video does really well is, for e-commerce products, I see that, they’re solving a problem. You’re able to present that problem to people, show them what’s happening and then provide the solution through the e-commerce product. And that’s what video is able to do really well. Brands that we’ve seen go from zero to billion, something like, Hismile, for example, if you just show the Hismile kit in an image, it wouldn’t really do that well because you’re like, “Okay, what is this? I don’t know how it works.”

Manu (15:22):

But, then when you say, “Here’s the problem, look at my teeth, they’re all dirty.” And then you show them the Hismile here. You show them exactly how it works. You go from knowing nothing about it. Maybe seeing a picture and knowing a little bit to knowing everything about it. Knowing how it works, completely knowing what problem it’s going to solve. And that’s really the power of video. So, having an e-commerce product and being able to create a video, 15, 30 seconds, that provides a clear solution that clearly demonstrates what the product is and if you have good product market fit and you’re confident, then there’s no reason you won’t get results with it.

Brendan (15:53):

Moving on to tools now, I like to ask every guest what their favorite tools are, maybe the tools that you use around Facebook and Instagram?

Manu (16:02):

Yeah, absolutely. For local businesses especially, there’s this really cool tool called Zapier. And what that does is, it integrates multiple tools together. So it’s the tool of tools, which is really awesome. So, what’ll happen is, an inquiry will come in through Facebook ads. If someone submitted their name, email and phone number, Zapier will integrate that inquiry. It will send an email to the actual business owner saying, “Hey, here’s an inquiry that just came through.”

Then it’ll put those details into a spreadsheet, so that you can have a list of all the inquiries that have come in and you can record the status of them. You can even send a text message to the business owner, and then you can put into your CRM or your emailing system, and you can put them into a list where they’ll get a sequence of emails from you as well.

Manu (16:42):

So, Zapier allows you to integrate multiple tools together. So, I think that’s probably been a massive lifesaver for me. Working with heaps of local businesses, I can’t imagine having to copy every inquiry in and manually send it to the business owner. So, I definitely recommend that one. Another cool tool is, ManyChat. So, that’s actually a chat bot function, which is really cool. So, you might’ve clicked on an ad one time and you might’ve seen that there’s this robot talking to you.

And as annoying as it might seem, I think people actually like robots more than say a contact form or maybe sometimes even more than talking to an actual person, because you can just walk through the process and learn about it. It’s a bit more technical, but ManyChat is a tool that I also use for local businesses, which need a bit more of an explanation.

Manu (17:27):

So, for example, if someone’s doing hair coloring or something and you need to give people more details, you can say, “Hey, what sort of service are you interested in?” And you can actually walk through that process in Facebook messenger, using ManyChat, which allows you to set up flows for your ads. So at Optus, we’re also partnering with Metigy, which of course, it’s a really, I think awesome suite of tools to give SMBs the power of really leverage that social media. It can really be quite a complicated space to get around.

And you’ve got, years of different channels to use. So having the power of AI, in such a simple sort of dashboard to help you understand, “All right, here’s what’s happening with your social media across all of your different channels here we’ll see what you need to be doing.” I think it’s really awesome. So it’s awesome to see Optus helping SMBs, empowering with Metigy, which is definitely something to look into as well.

Brendan (18:14):

All these tools that Manu mentions in the show notes, that you can find at metigy.com/podcast. And just finishing up on the tools now, what kind of tools do you use for e-commerce? What do you host your e-commerce sites with?

Manu (18:29):

So I’m a big, big fan of Shopify, which you might’ve heard about at a previous podcast.

Brendan (18:34):

Yeah. Zoltan from Citizen Wolf. He runs his entire business on Shopify, he’s a big fan.

Manu (18:39):

I think it’s a massive, massive platform and it’s really game changing because, it makes something so complicated, so simple. And I think we’ve seen multi billion dollar startups come out of it. An example I have is, a native deodorant in which, it was just one person and it sold to Procter and Gamble for like 50 million. So things like that. And I’ve worked with a lot of clients who use the Shopify platform and it allows you to go in, have a really simple system to have upload your products, create an inventory, customize your theme, make it look really nice.

I think this is a space that’s going to grow massively the direct to consumer space where there’s no need to have a manufacturer, have a retailer have a distributor anymore. It’s just, you make it, and you go direct to the consumer and you run your own marketing campaigns. So, I think Shopify is massive there.

Brendan (19:29):

And does Shopify sync well with Facebook?

Manu (19:32):

Yeah. So, Shopify has really awesome native sync with Facebook. So, if I set up ads on Facebook using a website that’s on Shopify, not only does it say, “Hey, here’s how many clicks your ad got.” But, you actually get metrics like, “Here’s how many purchases people made. Here’s how much money was made from this exact ad.” And not only that, but, “Here’s how many male people bought your product and here’s how much money you made from male or female, what age bracket they were in.”

So you get the power of Facebook’s demographic data and you combine it with your ad data. So you can say, “Hey, this exact ad, targeting these exact people, made me this much money directly with Shopify.” And even deeper, you can go to like, “This many people added a product to their cart, but didn’t purchase. This many people viewed a specific product.” So, that native integration is a big, big advantage through Shopify as well.

Brendan (20:24):

Wow, that’s really cool. And how do you learn digital marketing money? How do you learn how to learn?

Manu (20:29):

Yeah, honestly, my favorite way of learning, is just doing, I think that’s the best way to do it. So the way I got started was, I built my first Shopify store. I learned about drop shipping and there’s so much information out there. I watched a one hour YouTube video on creating a Shopify store and setting up a Facebook ad and just one video, I set up whole business pretty much and same with, when my mom, she started a wellness center, she needed me to run ads for her business to get it going. Same thing there, it’s starting from one thing and going into the next. So, I found a course on local business lead gen, started running some Facebook ads, from there, I found a course on email automation.

Manu (21:06):

Then I figured out how to integrate the ads with that. And then you keep testing, you keep finding what works. And then, I got a job at a digital agency and a lot of growth happened for me there where I got to work with a massive range of clients, bigger clients, more money, more to spend more learnings out of that. Yeah. So, I’m a big push for the self-learning, especially in digital marketing space, but yeah, as well, there’s definitely a lot of good course providers out there if you want that more formalized education.

Manu (21:35):

So I’d definitely start with Google’s own sort of program. So Google has a lot of free programs to learn how to make a website, how to SEO, how to do social media ads. Facebook has their own space as well. And then you’ve got these good course providers coming out like Academy Xi and Conversion XL who have some good paid courses. But honestly, I would just start off by starting a business yourself and starting your own Facebook page, looking up, “How do I run Facebook ads? Running your first campaign, getting that first inquiry, that first lead, seeing how it works.” That’s probably the best way to do it.

Brendan (22:09):

And you mentioned your mom’s wellness store as well. You come from an entrepreneurial family. I’ve been asking a couple of the previous guests, what kind of influence did their parents have on them and what kind of lessons did they learn through their entrepreneurial journey? So are there any stories or lessons that you’ve learnt from your mum?

Manu (22:28):

Yeah. Absolutely. I think, parents are obviously a big influence, from an early age that I was not much into that business side of things. It was very much, get a job. Here are your options. But I think when my mom came and said, “Hey, I’m starting this wellness center.” And then I was like, “Wait, you can do that? You can start your own thing?” It’s so interesting how it’s just a completely separate space.

I feel like the business world and then the working class world is so, so differentiated. And I actually worked for a startup called 56 Creations, where they taught children about entrepreneurship and innovation. So I think, when that side comes into the education system, it’ll be a lot better, but yeah, that’s definitely been a big influence for me.

Manu (23:08):

It allowed me to have a testing ground almost, where I could just try heaps of things, try SEO, try website development, and actually see that tangible impact happen. So I think without that, it would’ve been hard to get it going. Because as much as I say, “Yeah, self-learning is awesome.” To have someone that trusts you and says, “Okay, yeah, cool. Build my website, do my SEO.” That’d be a good starting point. If you have any family members that you know, that are running some thing, just go speak to them and find out how you can help them.

Brendan (23:34):

Yeah. That’s an awesome approach. So, a couple of questions left Manu, thanks for coming in and giving up your time today, a lot of value for the audience. And you can find all of Manu’s resources in the show notes at metigy.com/podcast. Are you a big reader Manu? Is that how you learn as well?

Manu (23:52):

Yeah. Absolutely. I love… Well, nowadays I listen to podcasts a lot. I find that it’s super efficient and it’s really fun. Just learning from different people. Reading hasn’t always been my thing, but I have read, definitely a few good books here and there.

Brendan (24:08):

Any that you can recommend to the audience?

Manu (24:11):

I love the classics. I think, one of my favorites is how to win friends and influence people, as much as there’s a few things in there where you kind of like, “Okay, not sure about this.” But I think, just like the simple things that it tells you, that they can apply to everyday life and improve the way you work.

Brendan (24:27):

And it’s stood the test of time as well. I think it was published in the 1930s or something like that.

Manu (24:32):

But one of my favorites, I think, what I really love is Gary Vee’s content. So, if you’re a small business, definitely go and follow Gary Vee. Not only has he changed my mindset from things like being grateful, having that hustle, having that drive, that young entrepreneurial mindset, but even just general business information, Facebook ads, the power of social media. I definitely recommend his content. So Gary Vee’s podcast follow him on Instagram. I think he’s a really good influencer just to follow and see how he works.

Brendan (25:03):

Cool. And Manu, you’ve made it to the final question of the podcast. Are you ready for launch?

Manu (25:10):

Yes.

Brendan (25:11):

Because, you’re on the first flight to Mars with Elon Musk and the first settlers aboard the SpaceX Starship rocket. So, what business do you start, when you land on Mars and how would you market it to the new Martians?

Manu (25:23):

Awesome. I’d firstly, give a shout out to my partner, Saloni. She actually works at Tesla, so she’s probably the reason I’m on this spaceship. She’s awesome.

Brendan (25:32):

Friends and family.

Manu (25:33):

Yeah, exactly. But yeah, if Musk is taking us to Mars, I’m hoping he’s got most of our stuff sorted out. So I’m hoping he’s sorted out our housing, our food, our water supplies when we get there. So hopefully we’re not just kind of starting from the caveman days again. But yeah, I feel like if everything has everyone sorted, people might be a bit bored and need some sort of entertainment. I think it’d be cool to start a sports club or something, the first, anytime Mars, something like that.

Manu (25:57):

Where people can come have like a basketball court, a volleyball court play some table tennis, play some foosball something like that. But I think what will be really awesome though is, people on earth, if I’m in the first ship to Mars, people on earth, definitely want to know what it’s like up there. So I’d probably… Hopefully we have internet up there and I’ll start my Instagram page and start being an influencer probably. I’ll document my day to day Mars life. Everyone can kind of see what I’m doing and I think that’d be really cool where people are seeing, “Okay, so this is what it’s like.” And then maybe, I’ll get some people who want to pay me to advertise their stuff.

Brendan (26:31):

First influencer on Mars.

Manu (26:32):

Yeah. That’d be awesome.

Brendan (26:35):

I like it. Well, Manu, we really appreciate your time today. And the value that you’ve dropped to the audience. Is there anything you’d like to say before we wrap up and how can people get in touch?

Manu (26:43):

Yeah, thanks for having me. So I run an agency called Nuver Digital, so that’s nuver.com.au, but you can always just message me on LinkedIn. So, Manu Verma, on LinkedIn.

Brendan (26:53):

Awesome, I’ll put that in the show notes, which you can find at metigy.com/podcast. And Manu, thanks again. It’s been fun.

Manu (27:01):

Thanks so much.

Daren (27:05):

From Metigy, you’ve just listened to forward-thinking. Again, I’m Darren and Metigy hopes we helped you find more insights and tips into your business. To find out more about Metigy and get a listener exclusive three month free trial, visit us at metigy.com/podcast. And while you’re there, go and check out some more episodes. If you liked what you heard, please share a link to another business owner or marketer who you think could get something from this. Also to help us out, it would be great if you left a five star review on your favorite podcast app. Last, never miss another episode, by following or subscribing to us on your favorite podcast player. See you on the next episode.

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