Welcome to the Metigy Learning Guide to Creating a Facebook Business Account. You would want to do this to keep any advertising you create for business separate from your personal account – Facebook sometimes creates a personal account for you. When you book ads through an account, Facebook tracks all performance against that. This is really useful for keeping everything you do together and makes it easy to audit. In Metigy, we recommend this approach for added security and better control of your business assets which we will cover in a separate article. By the end of this article, you will know how to set up a new Facebook Business Account for your business along with your first ad account. You will also understand the benefits of using it, and start to get a view of how you can use it for reporting. And once you’re done, it’s time to go and book your first Facebook-boosted post through Metigy using our Content Curator Boost feature. Once you have set this up and started using it, you will join the many users using Metigy to Create and Boost their Social Media content!
What is a Facebook Business Account?As Facebook grew, they realized that businesses were often managing multiple pages all with multiple Facebook users, each needing ad accounts and so on. Anyone who has tried to manage multiple accounts and users will know that this quickly becomes complex when you have to manage them in several places. In the past, companies would often create an account such as [email protected] and then share the account details around the team. This is massively insecure and leaves you vulnerable when someone leaves the business. This is where the business manager comes in. It allows administrators to set up and manage multiple pages, control user permissions, etc. By doing this under one interface, you can quickly add and remove users, track statistics, create ad accounts, pages, and a whole lot of other things. One additional benefit is that you can get quite granular and assign a user permission to access just an ad account for reporting only as an example. That means, for example, that an agency user can run a report on ad performance without having or needing access to the rest of your pages.
What does that look like?To help you understand this better, here is a breakdown of the main parts of the Business Manager:
- Business Account – this is the business that is managing everything
- Business Admin – This is the top-level user who can control every part of the business
- Employee – works directly for you to maybe create content for a business page
- External User – This might be an agency user or contractor you need to give limited permission to
- Facebook Page – a page on Facebook that you manage as a business
- Facebook Ad Account – an ad account. This can be connected to the business account and a page
Some Example setupsYou work with a 3rd party agency that manages your ads and does some reporting; You can grant them Advertiser access to pages so they can:
- Run reports against that page
- Create ads for that page
- Cannot create content, add users, reply to comments, etc.
- They can create ads on your behalf
- They can run reports
- Cannot add users
- Create posts and publish them
- Create Ads
- Moderate comments
- Cannot manage users
How do you create a business accountPre-requisites for this process are:
- Make sure you are signed into your Facebook user account (and if you have a Facebook Page, use the account that has access to it).
- Optionally, you already have a Facebook page set up for your business. You can do this later if you need to.