Ideally, it’s important to be on page one of Google search results. Why? “As the search engines get better at indexing the results and showing the correct information to people, fewer and fewer people go to pages two and three. So if you’re not on page one, particularly the first half of page one, then you’re going to get minimal traction from search engines,” explains Jon Dawson from Digital Ninjas.
So how do you move your website further up the ranks?There are two main ways to build your brand awareness on Google. You can grow with paid search engine marketing (SEM), which Metigy can seamlessly process and optimize for you, or grow with search engine optimization (SEO). There are a few key differences between SEM and SEO, but in summary, SEO is organic-driven; a strategy that increases your website’s discoverability without paying. Here’s a video with Metigy’s performance marketing lead, Kevin Chen, to walk you through the three main pillars of SEO:
There are 3 key pillars of SEO:
- Technical SEO
- And off-site SEO
Pillar 1: ContentBefore creating content for your business, ask yourself, “Is this the type of content my target audience are searching for?” Learn more about producing the best content for your business in more detail with these resources:
- When should your business invest in SEO?
- How to boost SEO and drive traffic using existing content
- Why understanding user intent is key to SEO success