The Metigy team have been really busy conceiving the next generation of our product and how we can deliver on all the great ideas we have, let alone the great suggestions we get from customers. One of the requests we regularly get, is to tackle the issue of inspiration and best practice examples of great marketing from across the globe.
We are tackling this with a tech solution and we are working on training our AI to deliver on this opportunity. But a challenging project like defining the concept of “great creative”, will take some time. So in the interim, we are going to fulfill this in two key ways.
Firstly, on our soon to release upgrade, we are introducing a completely new approach to our Recommendation solution. We see it as the future of our promise to provide “Decision Support” for all your marketing objectives. On the command center panel, we are introducing a new feature that we think creative’s and content marketers alike will love – our Inspiration Palette. This panel will feature a constantly rolling selection of the most inspiring campaigns and content our team can find from across the web. Importantly, our criteria is the creativity ranked against the budget. We all know that big brands can put loads of effort into big campaigns, and with the right help and budget, these are often amazing. We love those inspiring ideas and will share them. But we also want to profile great ideas that are done on a budget, that just work for obvious reasons. We want to be sure we are curating ideas our SMB customers can aspire to achieve. Clever does not have to mean a big budget.
As a second initiative, the MetigyIQ team are going to feature the best creative ideas we find, in regular posts on MetigyIQ. So be sure to subscribe now so you can get a constant stream of creativity and #hottips. We can’t wait to share all the amazing ideas we find.
So, with that in mind, we are kicking that off with a clever, cost-effective bit of inspiration that proves you can bring some humor to nearly any subject. You just have to think laterally.
This is a couple of clever videos done by Looney Advertising for the Audubon Society of Rhode Island: Birds a way cooler than humans. Single camera, probably no camera crew, no amazing set or props and probably no professional actors (apologies to the cast). The point is, it makes you actually think about a what is otherwise a fairly serious topic – save the birds because they are way cooler than humans.
The Metigy team loved them because they are simple, clever, done on a budget but very talkable. How are you going to sell your message cleverly?
Curated by the Drum so thanks guys, and you can read more about the project here.