Content Creation: 4 essential tools for posting to Instagram

18th March 2021

Crafting high-quality content, scheduling, publishing, and engaging with your followers on Instagram takes time. But it’s worth it and can be made easier by using some essential tools for posting to Instagram.

Today, Instagram can move the needle for more than just fashion and food influencers.

No matter who your buyers are, they’re on Instagram. With a billion global users and over 90% of those users following at least one business account, Instagram is a powerful platform to build your brand and business.

In the past, Instagram limited how third-party apps and tools could interact with it, meaning you couldn’t easily stay active on there without being on your phone all day. 

Luckily, things have changed. Today, there is a variety of useful Instagram marketing tools out there. These tools can help you create engaging content, schedule it, figure out the optimal times to post, and improve your audience engagement — without spending hours on every post.

We’ve collected some of the essential Instagram apps and tools you can start using today. Some of these are free, and some are paid, but they’re all worth trying.

Let’s take a look at them…

Link to your best content with Linktree

Engagement on Instagram is one thing, but you need your strategy to drive real business results.

You want more bookings, more inquiries, and more customers. To achieve that, you need to move people towards your website.

Using Linktree, you can add a single link in your Instagram bio that contains multiple links to your latest content, website, or other online presence you have.

An example of LinkTree on Metigy's Instagram profile.

We use Linktree in our Instagram bio. When someone clicks the link, they see a custom landing page with links to our most asked about resources.

It’s perfect for helping you drive more people to your website without needing to fill your Instagram post descriptions with links, and is user-friendly on both mobile and desktop.

This is how Linktree looks and is an example of essential tools for posting to Instagram.

Pricing: Free

Key features:

  • Completely free
  • Create your link landing page with a simple drag-and-drop editor
  • Syncs across smartphone and desktop

Shoot and edit professional videos with Adobe Premiere Rush

You already know how important video is. In 2021, the average person will spend 100 minutes every day watching videos. If you’re not publishing videos on Instagram, you’re missing out on a huge opportunity to engage with your audience.

But, there’s a problem: you don’t have hours to edit videos all day. Luckily, there are a variety of video editing tools out there to improve your workflow. Adobe Premiere Rush is one of the best.

Adobe Premiere Rush is just one of the essential tools for posting to Instagram.

It’s more affordable than most video editing tools, but has all the essential features you need to shoot, edit, and share videos directly from your smartphone, but it also has a desktop app, if you prefer.

Pricing: Try for free, paid plans from $9.99/mo

Key features:

  • Create professional videos from your smartphone
  • Export to Instagram (or other channels) from the app
  • Rich editing features to perfect your content

Quickly create engaging stories with Instasize

Instasize lets you create high-quality, engaging, stories that perfectly match your brand and audience.

The tool gives you access to hundreds of premium filters, backgrounds to add to your photos, and tools to quickly edit and improve image quality. When your content is ready, you can quickly post them to your Instagram as a story or post.

Instasize lets you create high-quality, engaging, stories that perfectly match your brand and audience.

Another key benefit of Instasize is you get access to a library of stock photos that you can edit, add text to, and use to improve your Instagram content.

Pricing: Free plan available, paid plans from $4.99/mo

Key features:

  • Access to a library of unique filters
  • Resize and optimize creatives for Instagram
  • Powerful retouching features

Schedule, publish, and analyze your content with Metigy

Metigy’s Instagram Content Publishing tools allow you to quickly add, approve, and schedule posts for your Instagram account without needing to log-in to the app. 

You can optimize your posts using our database of royalty-free images, see information on trending hashtags, and track your upcoming content with a built-in content calendar.

Once your content is published, you can see actionable insights and data on how your posts are performing so you can understand what type of content your audience loves most.

Metigy is an essential tool for posting to Instagram.

You can link your Instagram account with Metigy in minutes. You’ll have all the tools you need to publish professional and engaging content to your Instagram without needing to be a social media pro.

Pricing: Free plan available, paid plans from $25/mo

Key features:

  • Publish to Instagram without logging in to the app
  • Find engaging images using our royalty-free image database
  • See actionable insights on content performance
  • Collaborate with your team
  • Discover recommended hashtags to boost post engagement

Essential tools for posting to Instagram: Wrap up

These Instagram publishing and content creation tools will help you streamline your workflow. You can publish high-quality content regularly without needing to hire a social media manager, work with an agency, or dedicate hours of your own valuable time to it.

You’ll be able to create engaging content using tools like Instasize and Premiere Rush, then schedule them and track performance using Metigy.

These tools are affordable, and all come with a free trial — you can try them out and see if they’re a fit for your needs.

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