So you’ve reached the stage of setting up or even updating your Facebook Page for your business. That’s great! Let’s make sure you get off on the right foot by setting it up correctly. What does that mean? It’s one thing to go in and set up the basics. That means you’re there and you can drive people there! Great! But, what you really want to do is make sure that those visitors get what they came for out of your page and convert to customers and/or fans. There’s also the factor of discoverability and clickability. Those sound like awful marketing terms but they are exactly what they say. Discoverability is encouraging people to find your page on Facebook through search, virality, etc. And Clickability is persuading the people that found you in those place to actually click through. Seems so obvious, but it’s something that is so often undervalued. Let’s dive in and start setting your page up.
Creating a Facebook PageThis step assumes you are creating a new page as you don’t have one yet. If you did then you can jump to Adding Basic Information. First off go to the Create Facebook Page page. You’re presented with two options: In most cases, you would choose the Business or Brand option. Community or public figures will give you different options. Side note: We will talk about creating a Facebook community as part of your brand page. The next step will ask you to name your page. Make it meaningful and about your brand. E.g. Your brand name. There are opportunities to cash in here on some additional SEO but it really needs to be part of your brand. e.g. For Metigy, it could be “Metigy AI-Driven Marketing Results”. But, this is a bit of a risky strategy as it risks alienating those who are looking for you – and there’s plenty more chance later on. That’s why we don’t do it. After the title comes choosing a category – don’t worry, you can fine-tune this at any time. Start by typing the beginning of the category you think you are in. As soon as you type, Facebook will make suggestions. The category you choose should reflect what you want to be found for. So far we are technically a software company, but we could also be classified as an Internet marketing service. Thankfully, you can choose more than one category! Finally, it asks for your business address. This is important and Facebook makes it mandatory as it will be used for validating you are a legitimate business. Now click Get Started
Adding Basic Information
Cover art for your Facebook PageFirst up, you need to add your logo and Background image. In the next section, I’ll give you some tips on making your images more appealing. To change your logo, simply click on the camera icon in the lower right corner of the sample image (or your existing image). The minimum size is 170px X 170px. Remember it will scale For the background image, mouse over the area and click the Change Cover button in the top left of the image that appears when you mouse over the image. This image should be optimized for both desktop and mobile. It needs to be 820px(w) x 360px(h). Make sure your image is impactful and on brand, on the basis that the plan from here is to make sure a lot of customers see this. You can find more information on Facebook help article about the image dimensions.
Basic Page InformationThis is the most obvious step. First, you’ll need to go to your page’s basic settings. The easiest way to get to it is to go to the About section of your new Facebook Page and click Edit Page Info which you’ll find in the top right of that page just below the header: Our goal here is to complete the profile on your Facebook Page as much as possible. As Facebook says in their own tips article, The settings available are:
- General business information
- Category – We discussed this when adding a page. Make sure you use as many as are appropriate to your business
- Name – you can change this if you need to but really, it should be fixed
- Username – Again, you can change this but shouldn’t need to unless you rebrand or did it wrong originally
- Contact details – You should enter as much as you are comfortable to add. And here are some tips:
- If you have a public phone number, make sure to add it as it builds user trust
- Add your website and any public email address you don’t mind sharing
- Include tour social media profiles with the full URL to the page
- Instagram is the exception where you only need your username
- More Info
- Obviously, the About section is important, but I’ll talk more about this in the next section
- Any of that information you have should be are to add it in, including the founding date, overview, etc. Some like Impressum are very market-specific
- If you have products, you should add your major ones
- The same goes for awards
- And lastly the category. There’s no harm in revisiting this as your business changes, and remember that you can add up to 3 categories to your page
- Your Story is something that again reassures users, and makes you seem more friendly and human. And, above all is another great piece of discoverability material. I’ll touch on this more in the next section.
- Team Members lets people know that you are – hopefully – real and not just a page that someone set up as an idea