Making your content stand out on social media is no easy task. But eye-catching imagery that showcases your brand can help you get noticed, grow your audience, and boost your digital presence. Pictures, graphics, and videos can quickly catch the attention of your target audience. And you’ll want to optimize them for the platform you are posting on. Each channel has different image dimensions, so you need to adapt your designs to work within the space. We’re going to look at some guidelines for the most popular social media channels, so you can design content that gets your brand noticed.
Social media image size rules on FacebookThe most popular social media channel, Facebook has more than 3 billion users. That’s a gigantic potential audience, but also means there’s a huge amount of competition for their attention. Although you can post text alone on Facebook, using images and videos alongside your posts will boost your engagement – posts with images average 50% higher engagement than other types of posts. Your images don’t have to be photos either. Infographics can work well for brands that share educational content. If your audience has a sense of humor, memes and GIFs might work. Text can overlay images too, even on Facebook Ads. You might hear otherwise – Facebook used to have a limit of less than 20% image text for ads. This was removed in September 2020. However, Facebook still recommends using limited text over images to make them clearer for users and you may find your ads have restricted reach if Facebook deems that too high a proportion of it is text.
Facebook Profile Image SizeYour Facebook profile image appears on your page and alongside every post and comment you make, so you want it to be instantly recognizable. For businesses, this will often be your logo, unless you are a sole trader or freelancer, in which case it might be your own face. The dimensions for a profile image are 180 x 180 pixels. Although the dimensions are square, the image itself appears as a circle, so make sure you choose your image accordingly.
Facebook Cover Image SizeThe large rectangular image at the top of your page is your cover image. It doesn’t appear anywhere else, but is the first thing someone will see when they arrive on your page, so it’s prime space. Your cover image should instantly identify your brand’s core offering. While photos can work here, most brands combine them with text, such as a tagline, so users know what to expect. Anything less than 820 x 312 pixels will end up being stretched.
Facebook Post Image SizeThere are a few ways of sharing image posts on Facebook. Dimensions vary depending on which option you choose.
- Shared image – 1,200 x 630 pixels
- Shared links – 1,200 x 630 pixels, but you can choose whether it will rescale as a square image to the left of the text or a slightly larger rectangle above the text
- Event image – when you create an event on Facebook, it gets its own cover image. The recommended dimensions are 1920 x 1080 pixels.
Facebook Ads Image SizeThere are lots of different options for creating ads on Facebook, from boosted timeline posts to carousels to right column ads. In general, the best size for ad images is 1080 x 1080 pixels.
Social media image sizes on TwitterJust like on Facebook, tweets with images get more engagement than those which are solely text-based. Just because the character limit has gone up, doesn’t mean that you should accompany tweets with lots of text. The conversation tends to move faster on Twitter than on some of the other platforms, so images that are eye-catching and get your point across quickly are best. Illustrations and infographics work well on Twitter too, as do GIFs. You’ll need to make sure your GIF loops though as those that just play once will display as static images. And you can add text to images too – just keep it short and snappy to suit the feel of this platform.
Twitter Profile Image SizeYour profile image appears on your own profile and also alongside every tweet and reply you send. Just as on Facebook, you’ll want this image to be instantly recognizable, so your logo or a photo of yourself is usually the best choice. Twitter’s profile images are 400 x 400 pixels and the file size can’t be larger than 5MB. The image is square, but will appear as a circle, so watch how you crop the image to make sure you don’t lose part of your logo.
Twitter Header Image SizeThe header image on Twitter appears on your profile. It’s larger than your profile or feed images and remains permanently at the top, so you’ll want to use an image that sums up your brand. The recommended dimensions for a header image are 1,500 x 500 pixels. File sizes can’t be larger than 5MB.
Images in TweetsYou can choose to add a single image, multiple images, or an image with a link to your tweets. The optimal size depends on which option you are using.
- Single image – 1200 x 675 pixels
- Two images – 700 x 800 pixels each
- Three images – one image of 700 x 800 pixels (image on the left) and two of 1200 x 686 pixels (images on the right)
- Four images – 1200 x 600 pixels each
- Images with links – 1200 x 628 pixels