If you want to explore marketing concepts, you’ve landed in the right place. In this short guide to running an online business, we’re going to tell you what’s important about these examples of basic marketing concepts. If you’re interested in making money on digital platforms, this is the blog post for you.
Top five marketing concepts that you should know about
Production concept
The production concept in marketing focuses on operations. It’s based on the assumption that your target customers are more interested in the readily available products in the market instead of less competing products. This concept is vital to know when you are marketing in an industry that is already experiencing tremendous growth. According to this concept, increasing production is going to increase the sales potential.Product concept
The product concept in marketing is entirely different from the production concept. This concept assumes that the availability of products has no role in the success of a business. Rather a business has to make sure that it provides quality and innovation. According to this concept, people today are more interested in innovation rather than in low-cost products. If you pursue this concept, you wouldn’t be able to attract and motivate the customers interested in the availability and price of the products.Selling concept
The selling concept is entirely different from the previous two. This concept is centred on the idea that you have to convince customers to buy products or get services through hardcore marketing tactics. The benefits or quality of the product doesn’t matter in this type of marketing. You have to keep on advertising your brand to sell maximum products and services to customers. In this marketing concept, you have to invest more in advertising.Marketing concept
This is the fourth concept that you can follow when starting and running an online business. You have to increase the ability of your company to beat the competition and achieve profits and a good position by using different techniques. These techniques would be catered in such a way they value customers and their needs. If you value the needs and interests of a customer, then you would be pursuing this concept.Societal concept
This marketing concept, as the name tells us, focuses on the welfare of society. We would like you to know that this concept is based on the idea that conventional or digital marketers have a moral responsibility towards the people of society. According to this concept, you don’t have to focus on the sales goals of the company. Rather you have to cater to the interest of the local community with your products or through advertisements.A quickstart guide to marketing an online business
