285 little characters. That’s all you’ve got to work with when creating a Google Ad. When you consider this number has to cover headlines, description, and URL path, you see it’s not a lot to play with. That’s why being efficient and effective is key when crafting Google Ads. It’s about grabbing your audience’s attention, knowing your keywords, and appearing at the right time. Some companies have mastered the art of effective Google Ads creation, and we wanted to learn from the champions. So we’ve pulled together a handful of our favorite examples, explaining why their ads work so well.