If you have a small business and this small business has employees – how deeply have you thought about their happiness? As a small business owner, this might get forgotten about while you focus on your product/service, operations, marketing, sales, legal and finance! To find out why employee happiness, leadership and culture should be a top priority – listen to this episode of Forward Thinking.
Are you scared of committing budget to Google Ads? It’s daunting to push a campaign live when you know there is a sizeable budget behind it. When done right though, Google Ads can return $2 for every dollar spent in its platform, sometimes higher!
To find out more about how Google Ads can help your business, listen to this episode of This Week In Marketing.
The Facebook algorithm is interesting. As the platform matures, so does the way you use it for organic (aka free) growth of your business. But have you really considered a marketing strategy around creating a highly engaged Facebook group? Find out how women focused job seeking company WORK180, did just that and more on this episode of Forward Thinking.
What’s the first thing you do when you wake up? If you’re like a lot of consumers, you might turn off the alarm or check your inbox (after meditating and journaling, of course!). Email remains a huge part of our lives—in fact, over 300 billion emails are sent per day— THREE HUNDRED BILLION! Which means that your subscribers’ inboxes are likely just as full as your own. For small businesses, this can make email marketing overwhelming. But how are you supposed to cut through peoples’ noisy inboxes and actually make them complete an action? Where do you even begin?
Find out the answer to those questions and more on this episode of Forward Thinking.
The term growth marketing gets thrown around a lot these days, but what exactly is it and how can it help YOUR small business grow in a cost effective way? Find the answer out and more in this episode of Forward Thinking.
What, when, who, where, and how. These are all very important questions to ask about your business. But have you stopped to ask why?
So many businesses start and lead with all the technical specs of their business, product or service. But maybe you should think more about why your business exists and the problems it will solve for your customer.
How do you do that exactly? Find that out and more on this episode of Forward Thinking.
Storytelling and your brand. How do you do that? So many businesses hear about this story thing but a lot of them don’t understand how important and sticky a good story can be. But how do you tell a good story and why is it so important? Find that out and more on this episode
Your day to day is most likely a lot of work. Because that’s what we as SME’s do. As a small to medium business maybe you should question the work you do and ask if it’s bringing you happiness and meaning.
Finding happiness and meaning… How do you get that and how does that tie into creating a successful work culture?
Find the answer to that on this episode of… FORWARD THINKING
I’ve created my podcast for my brand but now I’m stuck and I don’t know how to promote it or what I should be doing to make sure my ideal listeners find it. Can you help me with the next steps so the work I’ve created so far doesn’t go to waste? My budget is pretty small so ideally, I would like to promote my podcast for free?
Is SEO still the best way to get in front of your customers?
I’m exploring all things SEO today with my special guest and good friend Jon Dawson, the founder of Digital Ninjas, one of Australia’s leading marketing agencies who are on a mission to help for-purpose organisations maximise their results from digital.
Fun fact: Acquiring a new customer can cost five times more than retaining an existing customer.
Can your business afford to ignore your existing customers?
Today I talk to the Marketing Scientist Mike Sager.
Mike’s one of the smartest marketers I know and he’s definitely earned the marketing scientist nickname!
We discuss his extensive marketing career that started in the US and now sees him in Australia, where he founded a vets on demand startup called Pawsum and is now head of customer success at Siteminder, one of Australia’s fastest growing startups.
What’s the main reason behind Canva’s success?
This week, my very special guest Mahesh Muralidhar details how he led People Operations at Canva (where he was employee number 25) from a small initial team to more than 200 across three offices.
If you are looking to make your next marketing hire, this episode is a must-listen.
How do you run a successful marketing competition?
Sebastian and Kirra from BIRDI, a platform that enables businesses to integrate drones smoothly into their operations, dissect how their marketing competition helped them reach over 300k people and provided them with an opportunity to work with Canva.
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Each week we talk to inspirational business owners, brands and marketing experts to learn from their experiences on the front line and uncover what it takes to build a world-class business.
We aim to inspire SMBs by sharing stories of driven, passionate and successful marketing professionals from around the world.
Learn from the best of the best.
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