Forward Thinking

An award-winning marketing podcast by Metigy


Hiam Sakakini, CEO and founder of The Culture Equation

Nov 18, 2021

Mastering leadership and culture transformation with Hiam Sakakini, The Culture Equation

If you have a small business and this small business has employees – how deeply have you thought about their happiness? As a small business owner, this might get forgotten about while you focus on your product/service, operations, marketing, sales, legal and finance! To find out why employee happiness, leadership and culture should be a top priority – listen to this episode of Forward Thinking.

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Nov 05, 2021

How to get the most out of your money on Google Ads

Are you scared of committing budget to Google Ads? It’s daunting to push a campaign live when you know there is a sizeable budget behind it. When done right though, Google Ads can return $2 for every dollar spent in its platform, sometimes higher!

To find out more about how Google Ads can help your business, listen to this episode of This Week In Marketing.

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Oct 21, 2021

How to get a 38x email marketing return with Kalyn New from Campaign Monitor

What’s the first thing you do when you wake up? If you’re like a lot of consumers, you might turn off the alarm or check your inbox (after meditating and journaling, of course!). Email remains a huge part of our lives—in fact, over 300 billion emails are sent per day— THREE HUNDRED BILLION! Which means that your subscribers’ inboxes are likely just as full as your own. For small businesses, this can make email marketing overwhelming. But how are you supposed to cut through peoples’ noisy inboxes and actually make them complete an action? Where do you even begin? 

Find out the answer to those questions and more on this episode of Forward Thinking.

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Oct 01, 2021

Finding your businesses’ purpose and turbo-boosting e-commerce with Andy Homan, Process Creative

What, when, who, where, and how. These are all very important questions to ask about your business. But have you stopped to ask why?

So many businesses start and lead with all the technical specs of their business, product or service. But maybe you should think more about why your business exists and the problems it will solve for your customer.

How do you do that exactly? Find that out and more on this episode of Forward Thinking.

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Sep 09, 2021

Create a successful work culture with Ross Reekie from Rise Consulting

Your day to day is most likely a lot of work. Because that’s what we as SME’s do. As a small to medium business maybe you should question the work you do and ask if it’s bringing you happiness and meaning. 

Finding happiness and meaning… How do you get that and how does that tie into creating a successful work culture?

Find the answer to that on this episode of… FORWARD THINKING

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Jul 02, 2021

Dear Metigy: How do I promote my podcast for free?

Dear Metigy,

I’ve created my podcast for my brand but now I’m stuck and I don’t know how to promote it or what I should be doing to make sure my ideal listeners find it. Can you help me with the next steps so the work I’ve created so far doesn’t go to waste? My budget is pretty small so ideally, I would like to promote my podcast for free?

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May 06, 2020

Ep16: Your network is your net worth – Become a LinkedIn Marketing Master with Sam Mutimer from Thinktank Social

“Your network is your net worth.”

I’ve been thinking of this quote a lot since recording this episode with my special guest Sam Mutimer, who is the founder of one of the first social media agencies; Thinktank Social.

Through breaking her leg in 2008 playing rugby, Sam became aware of the true power of social media and how it plays a role in branding and business as a whole.

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Jan 07, 2020

Ep13: The Marketing Scientist Mike Sager talks customer success, data and all things marketing!

Today I talk to the Marketing Scientist Mike Sager.

Mike’s one of the smartest marketers I know and he’s definitely earned the marketing scientist nickname!

We discuss his extensive marketing career that started in the US and now sees him in Australia, where he founded a vets on demand startup called Pawsum and is now head of customer success at Siteminder, one of Australia’s fastest growing startups.

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Never miss another episode of the Forward Thinking Podcast by subscribing on Apple Podcasts, Spotify, Google Podcasts or wherever you listen to podcasts. All our episodes are free and filled with actionable marketing advice for your business.

Each week we talk to inspirational business owners, brands and marketing experts to learn from their experiences on the front line and uncover what it takes to build a world-class business.

We aim to inspire SMBs by sharing stories of driven, passionate and successful marketing professionals from around the world.

Learn from the best of the best.
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