If you have a small business and this small business has employees – how deeply have you thought about their happiness? As a small business owner, this might get forgotten about while you focus on your product/service, operations, marketing, sales, legal and finance! To find out why employee happiness, leadership and culture should be a top priority – listen to this episode of Forward Thinking.
Nov 11, 2021
Get the most return on investment from Facebook Ads with Manu Verma, Nuver Digital
Is it possible to grow from a small business with no clients to a fully booked online service making 5 figures within a few months with just online ads? Our guest Manu Verma, founder of Nuver Digital, will tell us if it’s possible and more on this episode of Forward Thinking.
Nov 05, 2021
How to get the most out of your money on Google Ads
Are you scared of committing budget to Google Ads? It’s daunting to push a campaign live when you know there is a sizeable budget behind it. When done right though, Google Ads can return $2 for every dollar spent in its platform, sometimes higher!
To find out more about how Google Ads can help your business, listen to this episode of This Week In Marketing.
Oct 28, 2021
How to use highly engaged Facebook groups to grow your business with Valeria Ignatieva from WORK180
The Facebook algorithm is interesting. As the platform matures, so does the way you use it for organic (aka free) growth of your business. But have you really considered a marketing strategy around creating a highly engaged Facebook group? Find out how women focused job seeking company WORK180, did just that and more on this episode of Forward Thinking.
Oct 21, 2021
How to get a 38x email marketing return with Kalyn New from Campaign Monitor
What’s the first thing you do when you wake up? If you’re like a lot of consumers, you might turn off the alarm or check your inbox (after meditating and journaling, of course!). Email remains a huge part of our lives—in fact, over 300 billion emails are sent per day— THREE HUNDRED BILLION! Which means that your subscribers’ inboxes are likely just as full as your own. For small businesses, this can make email marketing overwhelming. But how are you supposed to cut through peoples’ noisy inboxes and actually make them complete an action? Where do you even begin?
Find out the answer to those questions and more on this episode of Forward Thinking.
Oct 14, 2021
How to build a cost-effective growth marketing strategy with Daniel Lohrmann from ikaros
The term growth marketing gets thrown around a lot these days, but what exactly is it and how can it help YOUR small business grow in a cost effective way? Find the answer out and more in this episode of Forward Thinking.
Oct 01, 2021
Finding your businesses’ purpose and turbo-boosting e-commerce with Andy Homan, Process Creative
What, when, who, where, and how. These are all very important questions to ask about your business. But have you stopped to ask why?
So many businesses start and lead with all the technical specs of their business, product or service. But maybe you should think more about why your business exists and the problems it will solve for your customer.
How do you do that exactly? Find that out and more on this episode of Forward Thinking.
Sep 24, 2021
Leveraging powerful storytelling by using podcasts and how to get started with Daren Lake from Pod Paste
Storytelling and your brand. How do you do that? So many businesses hear about this story thing but a lot of them don’t understand how important and sticky a good story can be. But how do you tell a good story and why is it so important? Find that out and more on this episode
Sep 09, 2021
Create a successful work culture with Ross Reekie from Rise Consulting
Your day to day is most likely a lot of work. Because that’s what we as SME’s do. As a small to medium business maybe you should question the work you do and ask if it’s bringing you happiness and meaning.
Finding happiness and meaning… How do you get that and how does that tie into creating a successful work culture?
Find the answer to that on this episode of… FORWARD THINKING
Jul 06, 2021
EP 22: Why your first business goal should be to make $1 of profit with Finder.com CEO, Fred Schebesta
Why is it so important to focus your first business goal on making at least a $1 profit? That’s what we’re exploring in this episode with Australia’s first-ever digital marketer, Fred Schebesta, CEO and co-founder of Finder.com.
Jul 02, 2021
Dear Metigy: How do I promote my podcast for free?
I’ve created my podcast for my brand but now I’m stuck and I don’t know how to promote it or what I should be doing to make sure my ideal listeners find it. Can you help me with the next steps so the work I’ve created so far doesn’t go to waste? My budget is pretty small so ideally, I would like to promote my podcast for free?
Jul 02, 2020
Ep18: What is SEO and why it’s still the best way to get in front of customers with Jon Dawson from Digital Ninjas
Is SEO still the best way to get in front of your customers?
I’m exploring all things SEO today with my special guest and good friend Jon Dawson, the founder of Digital Ninjas, one of Australia’s leading marketing agencies who are on a mission to help for-purpose organisations maximise their results from digital.
Jun 17, 2020
Ep17: How to get your first sale with Rachel Bourke from SalesSPACE
“Sales is the lifeblood of any business.”
I’m exploring all things sales today with Rachel Bourke, the founder of SalesSPACE, where she has trained thousands of small business owners how to make big money by improving their sales conversation.
Mar 21, 2020
Ep15: Marketing for restaurants and cafes with Mark Calabro from Hungry Hungry
Have you always wanted to start your own restaurant or café?
I know I definitely have and I’m exploring the world of food and business today with my special guest Mark Calabro
His mission is to get restaurants full again and bring back the social element of going out and dining.
Feb 14, 2020
Ep14: Customer retention marketing with Amber Dermoudy from General Assembly & Khoros
Fun fact: Acquiring a new customer can cost five times more than retaining an existing customer.
Can your business afford to ignore your existing customers?
That’s what I’m exploring today with my special guest Amber Dermoudy, social media strategist at Khoros and digital marketing educator at General Assembly.
Jan 07, 2020
Ep13: The Marketing Scientist Mike Sager talks customer success, data and all things marketing!
Today I talk to the Marketing Scientist Mike Sager.
Mike’s one of the smartest marketers I know and he’s definitely earned the marketing scientist nickname!
We discuss his extensive marketing career that started in the US and now sees him in Australia, where he founded a vets on demand startup called Pawsum and is now head of customer success at Siteminder, one of Australia’s fastest growing startups.
Dec 31, 2019
Ep12: How to hire like Canva – Why people are the secret to success with Mahesh Muralidhar from Airtasker and Canva
What’s the main reason behind Canva’s success?
This week, my very special guest Mahesh Muralidhar details how he led People Operations at Canva (where he was employee number 25) from a small initial team to more than 200 across three offices.
If you are looking to make your next marketing hire, this episode is a must-listen.
Dec 24, 2019
Ep11: Creating marketing videos on a small budget with Justin Wastnage from Vloggi
Can your business afford to exclude video content from your marketing?
That’s what I’m exploring this week with my very special guest Justin Wastnage, the founder of Vloggi and the person that coined the term Vlog.
Dec 17, 2019
Ep10: How to run a successful marketing competition and using drones in your business with Seb and Kirra from BIRDI
How do you run a successful marketing competition?
Sebastian and Kirra from BIRDI, a platform that enables businesses to integrate drones smoothly into their operations, dissect how their marketing competition helped them reach over 300k people and provided them with an opportunity to work with Canva.
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Never miss another episode of the Forward Thinking Podcast by subscribing on Apple Podcasts, Spotify, Google Podcasts or wherever you listen to podcasts. All our episodes are free and filled with actionable marketing advice for your business.
Each week we talk to inspirational business owners, brands and marketing experts to learn from their experiences on the front line and uncover what it takes to build a world-class business.
We aim to inspire SMBs by sharing stories of driven, passionate and successful marketing professionals from around the world.
Learn from the best of the best.
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