Before you buy a new fancy smart watch, do you just read the packaging or product description and buy the product?
No, you dig around.
You Google them, check social media and even ask friends that might know about the product or service. What you’re looking for is real world reviews from real people. This is user generated content or UGC for short.
Find out more about user generated content and why you should use it on this episode of This Week In Marketing.Read more