What’s the best way to initiate storytelling for your brand? Podcasts can be a strong and engaging medium for your business to communicate and entertain your target markets. Listen in with Metigy’s own audio manager, Daren Lake, as he delves into his experience as founder of Pod Paste and provides insight on the podcast industry.
Sep 16, 2021
How to use your age as an advantage for your business with Vanessa and Ho Jun from Yellowbox
Imagine coming straight out of University and having an idea for an app.
Imagine all of the anxiety and struggles you would face and problems you would need to overcome with lack of experience. But also imagine the unique sense of confidence because the younger you are, the less you have to lose.
Find out how a successful smart locker app company unlocked the minds of young entrepreneurs and more in this episode of… FORWARD THINKING.
Sep 09, 2021
Create a successful work culture with Ross Reekie from Rise Consulting
Your day to day is most likely a lot of work. Because that’s what we as SME’s do. As a small to medium business maybe you should question the work you do and ask if it’s bringing you happiness and meaning.
Finding happiness and meaning… How do you get that and how does that tie into creating a successful work culture?
Find the answer to that on this episode of… FORWARD THINKING
Sep 02, 2021
How to get obsessive with performance marketing with Karim Mouahbi from Mad Paws
Karim is the head of marketing for Mad Paws, the pet service startup that recently bagged $12 million dollars in their IPO earlier this year. With the help of everyone’s common denominator, love for dogs, this pup business thrives on user generated content and is one of the largest content producers in the pet industry in the world. Tune in as Karim discusses how he applied the marketing funnel, growth mindset and SEO to grab the attention of 14 million dog owners across Australia.
Aug 26, 2021
How to grow your SME with corporate social responsibility with Catalyser cofounder and director, Aivee Robinson
Aivee Robinson, co-founder and director of Catalyser worked a decade for the UN and now applies corporate social responsibility to major corporations like KPMG, Deloitte and ASIC. Tune in on her journey as she explains how she grew from struggling to download youtube videos off her phone at the start of Catalyser’s business life to leveraging technology so major corporations can scale their CSR.
Aug 12, 2021
Why coffee can be the best investment for your SME with Monica Wulff from Wework Labs
Monica Wulff is the head of Wework labs, a large global platform that identifies the problems of their customers and connects them with acceleration services. In this episode with Brendan Hill, she discusses why coffee can be the best investment, the importance of negative feedback, how to strengthen your business’ time across social media and more while dropping golden nuggets of podcasts for you to queue.
Aug 06, 2021
How far can discomfort take you with Mark Mathews
Riding 50-foot waves and speaking in front of large crowds taught Mark Mathews that the best way to find success and fulfilment in his business and relationships is to push through the fear, exude authenticity and feel the thrill. Tune in for more on tackling discomfort and leveraging it to find new opportunities.
Jul 31, 2021
How Metigy and Elon Musk are disrupting the future of their industries
How can you solve complex problems for your customers? If you like stories that combine space, business marketing and the future then this is for you!
Our audio content manager, Daren Lake decided to create audio candy for your ears. This episode is meant to be consumed with headphones on and will take you on a journey spanning from 200,000 years ago to the present.
All in the hopes of having you better understand Metigy, SMEs, marketing and the potential for your own business’ future.
Jul 16, 2021
Why artificial intelligence is the foundation of creative growth in marketing
How is artificial intelligence shaping the way we work? Metigy’s CEO and co-founder, David Fairfull, discusses the benefits.
Jul 06, 2021
EP 22: Why your first business goal should be to make $1 of profit with Finder.com CEO, Fred Schebesta
Why is it so important to focus your first business goal on making at least a $1 profit? That’s what we’re exploring in this episode with Australia’s first-ever digital marketer, Fred Schebesta, CEO and co-founder of Finder.com.
Jul 02, 2021
Dear Metigy: How do I promote my podcast for free?
Dear Metigy,
I’ve created my podcast for my brand but now I’m stuck and I don’t know how to promote it or what I should be doing to make sure my ideal listeners find it. Can you help me with the next steps so the work I’ve created so far doesn’t go to waste? My budget is pretty small so ideally, I would like to promote my podcast for free?
Oct 04, 2020
Ep21: How to keep the customer at the heart of everything you do with Nassie Hajje from Optus
How do you keep the customer at the heart of everything you do?
That’s what I’m exploring today with my very special guest Nassie Hajje, digital experience lead for the small business segment at Optus.
Sep 23, 2020
Ep20: PR Masterclass with Liz Mckenzie from Canva
Does your business need PR?
That’s what I’m exploring today with my very special guest Liz Mckenzie, the head of PR and Communications at Canva.
Aug 06, 2020
Ep19: Building a community to drive your marketing with Lisa and Louise from Share with Oscar
How do you grow your business 7% every week?
This week, my very special guests Lisa and Louise from Share with Oscar, discuss the different tactics they are using to grow their business 7% week on week.
Spoiler alert: one of the big drivers is the amazing community they have built.
Jul 02, 2020
Ep18: What is SEO and why it’s still the best way to get in front of customers with Jon Dawson from Digital Ninjas
Is SEO still the best way to get in front of your customers?
I’m exploring all things SEO today with my special guest and good friend Jon Dawson, the founder of Digital Ninjas, one of Australia’s leading marketing agencies who are on a mission to help for-purpose organisations maximise their results from digital.
Jun 17, 2020
Ep17: How to get your first sale with Rachel Bourke from SalesSPACE
“Sales is the lifeblood of any business.”
I’m exploring all things sales today with Rachel Bourke, the founder of SalesSPACE, where she has trained thousands of small business owners how to make big money by improving their sales conversation.
May 06, 2020
Ep16: Your network is your net worth – Become a LinkedIn Marketing Master with Sam Mutimer from Thinktank Social
“Your network is your net worth.”
I’ve been thinking of this quote a lot since recording this episode with my special guest Sam Mutimer, who is the founder of one of the first social media agencies; Thinktank Social.
Through breaking her leg in 2008 playing rugby, Sam became aware of the true power of social media and how it plays a role in branding and business as a whole.
Mar 21, 2020
Ep15: Marketing for restaurants and cafes with Mark Calabro from Hungry Hungry
Have you always wanted to start your own restaurant or café?
I know I definitely have and I’m exploring the world of food and business today with my special guest Mark Calabro
His mission is to get restaurants full again and bring back the social element of going out and dining.
Feb 14, 2020
Ep14: Customer retention marketing with Amber Dermoudy from General Assembly & Khoros
Fun fact: Acquiring a new customer can cost five times more than retaining an existing customer.
Can your business afford to ignore your existing customers?
That’s what I’m exploring today with my special guest Amber Dermoudy, social media strategist at Khoros and digital marketing educator at General Assembly.
Jan 07, 2020
Ep13: The Marketing Scientist Mike Sager talks customer success, data and all things marketing!
Today I talk to the Marketing Scientist Mike Sager.
Mike’s one of the smartest marketers I know and he’s definitely earned the marketing scientist nickname!
We discuss his extensive marketing career that started in the US and now sees him in Australia, where he founded a vets on demand startup called Pawsum and is now head of customer success at Siteminder, one of Australia’s fastest growing startups.
Dec 31, 2019
Ep12: How to hire like Canva – Why people are the secret to success with Mahesh Muralidhar from Airtasker and Canva
What’s the main reason behind Canva’s success?
People.
This week, my very special guest Mahesh Muralidhar details how he led People Operations at Canva (where he was employee number 25) from a small initial team to more than 200 across three offices.
If you are looking to make your next marketing hire, this episode is a must-listen.
Dec 24, 2019
Ep11: Creating marketing videos on a small budget with Justin Wastnage from Vloggi
Can your business afford to exclude video content from your marketing?
That’s what I’m exploring this week with my very special guest Justin Wastnage, the founder of Vloggi and the person that coined the term Vlog.
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Never miss another episode of the Forward Thinking Podcast by subscribing on Apple Podcasts, Spotify, Google Podcasts or wherever you listen to podcasts. All our episodes are free and filled with actionable marketing advice for your business.
Each week we talk to inspirational business owners, brands and marketing experts to learn from their experiences on the front line and uncover what it takes to build a world-class business.
We aim to inspire SMBs by sharing stories of driven, passionate and successful marketing professionals from around the world.
Learn from the best of the best.
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