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Jul 01, 2022
Before you buy a new fancy smart watch, do you just read the packaging or product description and buy the product?
No, you dig around.
You Google them, check social media and even ask friends that might know about the product or service. What you’re looking for is real world reviews from real people. This is user generated content or UGC for short.
Find out more about user generated content and why you should use it on this episode of This Week In Marketing.
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Jun 24, 2022
With our decreasing attention spans, it’s becoming harder and harder to capture our audience’s attention online. So what’s the best way to capture attention and engagement online? Find out the answer to that question and more on this episode of This Week In Marketing
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Jun 17, 2022
Are you publishing a bunch of video content but it’s not working? Is your video engagement low and your audience doesn’t seem to care? If so, we’ve got the answer for you.
Find out how to polish up your video content and more on this episode of This Week In Marketing.
Jun 10, 2022
Organic reach is declining on most social platforms like Instagram, Facebook, Twitter and Linkedin which is the norm these days. That also means your engagement is suffering too.
Unfortunately, engagement is extremely important for converting your followers to customers or clients.
Find out how you can improve your declining engagement and more on this episode of This Week in Marketing.
Jun 03, 2022
Artificial intelligence and machine learning are nothing but data and zero and ones without us. They need a human to inform them to do something of value for humans. Tune in and learn from one of Metigy’s main chiefs, Johnson Lin.
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May 13, 2022
Question – where do you go and what do you do if you want to start B2B Marketing online? Like everything in life – it all comes down to your network and relationships. Find out how to market and grow your small to medium business in a simple and cost effective way – on this episode of This Week in Marketing.
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May 09, 2022
Have you ever wondered how you and your business can be seen more by prospective clients and customers? It all starts with building a feedback cycle into your business, product and marketing. Find out how to market and grow your small to medium business in a simple and cost effective way – on this episode of This Week in Marketing.
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Apr 29, 2022
We all need help at some point in our lives and especially in our business journey. But helping doesn’t just stop for you. Find out how to help your dream customers with their own pain points so you can market and grow your business in a simple and cost effective way – on this episode of This Week in Marketing.
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Apr 22, 2022
Businesses often fail to reach the right customer or client. Why? Because businesses fail to understand them!
Find out how to market and grow your small to medium business in a simple and cost effective way – on this episode of This Week in Marketing.
Apr 15, 2022
Selling to businesses online isn’t as hard or as expensive as the “experts” tell you. With the right plan, anyone can get amazing business growth online. Find out how to market and grow your small to medium business in a simple and cost-effective way on this episode of This Week in Marketing.
Apr 08, 2022
Everybody wants business growth, but is your business growth protected?
With content ideas flowing, networking opportunities being prioritized, and long-term strategies being made, it would be evident that there’s a lot of work to be done. However, integrating legal into the core of the business is an important thing as well.
Because when it comes to protecting those ideas and setting boundaries with your stakeholder network, legal becomes the protector at the forefront of your business. Think of it as your business’ insurance and protection.
Tune in and learn from Myra Beal, general counsel and chief of staff Metigy, as she shares the fundamentals of legal, and what your business needs to apply.
Mar 10, 2022
Ever wondered why marketing is so complex? You’re not alone.
As CEO and co-founder of Metigy, David Fairfull explains the challenges facing smaller businesses: “Digital marketing has never been more difficult and never more critical. So we’re trying to help any SME marketer grow into becoming a great marketer… execute and grow and increase their sales performance in terms of the way they run their business”
Find out how artificial intelligence can help you and your small business become a better marketer in the future by listening to this episode of Forward Thinking.
Mar 03, 2022
Digital advertising campaigns are an extremely effective way to potentially help your business grow. We also know that setting up advertising campaigns can be daunting and it can take a lot to commit to the time and investment needed to get started.
And that’s before you’ve even thought about what your campaign will say.
But…we’ve got a solution for all of that. It’s called Metigy Ads. Find out how Metigy Ads can solve a lot of your digital advertising problems and more on This Week in Marketing.
Feb 17, 2022
Dear Metigy,
I’ve established my business, created online content for my social media platforms and have started to grow my presence online. What else can I do to stand out in saturated markets today?
Feb 10, 2022
DLake Create’s main objective is to “own” his audience as much as possible. On most platforms you are renting your audience. He wants to be able to directly communicate with them by signing up for his email newsletter and listening to the podcast.
With the help of Metigy’s Creative Services, Dlake Creates catapulted to a 1086% increase in content engagement. Click through and watch how he was able to do this.
Jan 27, 2022
“Think about the way that your customers are looking for the solution that your product solves. If you can think in the shoes of a customer, you’re going to roll out world-class marketing campaigns, because it really is a point of differentiation and not many people can do that. Well, it doesn’t come naturally to a lot of people.” That’s Sophie Pank, the marketing director of Deputy, APAC. Find out more tips and tricks about marketing for your small business on this episode of Forward Thinking.
Identifying these is what sharpens the quality of what your business has to offer. And what better way to find out these pain points than to build relationships and gather UX experience with your customers? Tune in to learn more.
Jan 20, 2022
Creating emails for your business is simple, but cutting through the noise is crucial, with around 3 billion emails sent a day. Alongside any other marketing branch for your small business, it’s essential to use it correctly to optimize those returns.
Jan 13, 2022
Work life balance. We’ve all heard it. On your left is your business, and when you can fit it in, on your right is family, friends, health fitness, and a whole bunch of other things. Super hero syndrome for small to medium business owners is when you try to do everything in your business on your own. But you can also have superhero syndrome that can bleed into your home life. And that’s a recipe for burnout.
What if I told you that you could take control of your business and instead of a work life balance, you just create a better home life as a business owner? To find out how you can do that and more, you should listen to this episode of Forward Thinking.
Jan 06, 2022
What is a story exactly? Another question – what is a brand? But how does telling better stories actually help your brand? Find out the answer to that question and more on this episode of Forward Thinking.
Dec 09, 2021
The function of PR is a little bit different compared to marketing, but super easy to initiate if you want to organically grow your business! In this episode, Brendan Hill absorbs helpful tips and tricks from Candice Meisels, founder and chief publicist manager of CANDICE PR.
Dec 03, 2021
While we love to keep things fresh on the Metigy podcast, some themes, ideas and core pillars need to be visited more than once to really stick. And that sticky theme is… [drum roll please] resilience. Resilience is synonymous with flexibility, durability, toughness, and the ability to spring back. Find out how the factors of growth and resilience play in entrepreneurial life on this episode of Forward Thinking.
Nov 25, 2021
Resilience. The secret sauce of what makes a small business survive in the public relations world. Because on average, a journalist receives 200 images a day from small business owners and PR agencies. High profile journalists get around 700 on a light day! So how do you stand out and how do you keep resilient in a highly competitive market like this today? Find that out and more on this episode of Forward Thinking.
Never miss another episode of the Forward Thinking Podcast by subscribing on Apple Podcasts, Spotify, Google Podcasts or wherever you listen to podcasts. All our episodes are free and filled with actionable marketing advice for your business.
Each week we talk to inspirational business owners, brands and marketing experts to learn from their experiences on the front line and uncover what it takes to build a world-class business.
We aim to inspire SMBs by sharing stories of driven, passionate and successful marketing professionals from around the world.
If you like what you heard, you can help us out by leaving a 5 star review on Apple Podcasts or your favourite podcasting app.
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