“Think about the way that your customers are looking for the solution that your product solves. If you can think in the shoes of a customer, you’re going to roll out world-class marketing campaigns, because it really is a point of differentiation and not many people can do that. Well, it doesn’t come naturally to a lot of people.” That’s Sophie Pank, the marketing director of Deputy, APAC. Find out more tips and tricks about marketing for your small business on this episode of Forward Thinking.
Identifying these is what sharpens the quality of what your business has to offer. And what better way to find out these pain points than to build relationships and gather UX experience with your customers? Tune in to learn more.