What’s the best way to initiate storytelling for your brand? Podcasts can be a strong and engaging medium for your business to communicate and entertain your target markets. Listen in with Metigy’s own audio manager, Daren Lake, as he delves into his experience as founder of Pod Paste and provides insight on the podcast industry.
Imagine coming straight out of University and having an idea for an app.
Imagine all of the anxiety and struggles you would face and problems you would need to overcome with lack of experience. But also imagine the unique sense of confidence because the younger you are, the less you have to lose.
Find out how a successful smart locker app company unlocked the minds of young entrepreneurs and more in this episode of… FORWARD THINKING.
Your day to day is most likely a lot of work. Because that’s what we as SME’s do. As a small to medium business maybe you should question the work you do and ask if it’s bringing you happiness and meaning.
Finding happiness and meaning… How do you get that and how does that tie into creating a successful work culture?
Find the answer to that on this episode of… FORWARD THINKING
Karim is the head of marketing for Mad Paws, the pet service startup that recently bagged $12 million dollars in their IPO earlier this year. With the help of everyone’s common denominator, love for dogs, this pup business thrives on user generated content and is one of the largest content producers in the pet industry in the world. Tune in as Karim discusses how he applied the marketing funnel, growth mindset and SEO to grab the attention of 14 million dog owners across Australia.
Monica Wulff is the head of Wework labs, a large global platform that identifies the problems of their customers and connects them with acceleration services. In this episode with Brendan Hill, she discusses why coffee can be the best investment, the importance of negative feedback, how to strengthen your business’ time across social media and more while dropping golden nuggets of podcasts for you to queue.
Riding 50-foot waves and speaking in front of large crowds taught Mark Mathews that the best way to find success and fulfilment in his business and relationships is to push through the fear, exude authenticity and feel the thrill. Tune in for more on tackling discomfort and leveraging it to find new opportunities.
How can you solve complex problems for your customers? If you like stories that combine space, business marketing and the future then this is for you!
Our audio content manager, Daren Lake decided to create audio candy for your ears. This episode is meant to be consumed with headphones on and will take you on a journey spanning from 200,000 years ago to the present.
All in the hopes of having you better understand Metigy, SMEs, marketing and the potential for your own business’ future.
I’ve created my podcast for my brand but now I’m stuck and I don’t know how to promote it or what I should be doing to make sure my ideal listeners find it. Can you help me with the next steps so the work I’ve created so far doesn’t go to waste? My budget is pretty small so ideally, I would like to promote my podcast for free?
Is SEO still the best way to get in front of your customers?
I’m exploring all things SEO today with my special guest and good friend Jon Dawson, the founder of Digital Ninjas, one of Australia’s leading marketing agencies who are on a mission to help for-purpose organisations maximise their results from digital.
Fun fact: Acquiring a new customer can cost five times more than retaining an existing customer.
Can your business afford to ignore your existing customers?
Today I talk to the Marketing Scientist Mike Sager.
Mike’s one of the smartest marketers I know and he’s definitely earned the marketing scientist nickname!
We discuss his extensive marketing career that started in the US and now sees him in Australia, where he founded a vets on demand startup called Pawsum and is now head of customer success at Siteminder, one of Australia’s fastest growing startups.
What’s the main reason behind Canva’s success?
This week, my very special guest Mahesh Muralidhar details how he led People Operations at Canva (where he was employee number 25) from a small initial team to more than 200 across three offices.
If you are looking to make your next marketing hire, this episode is a must-listen.
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Each week we talk to inspirational business owners, brands and marketing experts to learn from their experiences on the front line and uncover what it takes to build a world-class business.
We aim to inspire SMBs by sharing stories of driven, passionate and successful marketing professionals from around the world.
Learn from the best of the best.
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