Forward Thinking

An award-winning marketing podcast by Metigy

Jan 27, 2022

Level up your product marketing with customer experience and relationships with Sophie Pank, Deputy

“Think about the way that your customers are looking for the solution that your product solves. If you can think in the shoes of a customer, you’re going to roll out world-class marketing campaigns, because it really is a point of differentiation and not many people can do that. Well, it doesn’t come naturally to a lot of people.” That’s Sophie Pank, the marketing director of Deputy, APAC. Find out more tips and tricks about marketing for your small business on this episode of Forward Thinking.

Identifying these is what sharpens the quality of what your business has to offer. And what better way to find out these pain points than to build relationships and gather UX experience with your customers? Tune in to learn more.

Jan 20, 2022

Fix your email marketing problems with Prav De Silva, The Thoughtful Agency

Creating emails for your business is simple, but cutting through the noise is crucial, with around 3 billion emails sent a day. Alongside any other marketing branch for your small business, it’s essential to use it correctly to optimize those returns.

Mark Schiralli Own Your mark

Jan 13, 2022

Stop super hero syndrome & start doing this with Mark Schiralli of Own Your Mark

Work life balance. We’ve all heard it. On your left is your business, and when you can fit it in, on your right is family, friends, health fitness, and a whole bunch of other things. Super hero syndrome for small to medium business owners is when you try to do everything in your business on your own. But you can also have superhero syndrome that can bleed into your home life. And that’s a recipe for burnout.

What if I told you that you could take control of your business and instead of a work life balance, you just create a better home life as a business owner? To find out how you can do that and more, you should listen to this episode of Forward Thinking.

Jan 06, 2022

Why your small business branding is everything with Hayden Bleasel, Corellium

What is a story exactly? Another question – what is a brand? But how does telling better stories actually help your brand? Find out the answer to that question and more on this episode of Forward Thinking.

Brian Lim Dandelions

Dec 03, 2021

The reason to start a business is world domination, with Brian Lim – Dandelions

While we love to keep things fresh on the Metigy podcast, some themes, ideas and core pillars need to be visited more than once to really stick. And that sticky theme is… [drum roll please] resilience. Resilience is synonymous with flexibility, durability, toughness, and the ability to spring back. Find out how the factors of growth and resilience play in entrepreneurial life on this episode of Forward Thinking.

Nov 25, 2021

Standing out and keeping resilient in the PR industry with Shane Allison, Public Address

Resilience. The secret sauce of what makes a small business survive in the public relations world. Because on average, a journalist receives 200 images a day from small business owners and PR agencies. High profile journalists get around 700 on a light day! So how do you stand out and how do you keep resilient in a highly competitive market like this today? Find that out and more on this episode of Forward Thinking.

Hiam Sakakini, CEO and founder of The Culture Equation

Nov 18, 2021

Mastering leadership and culture transformation with Hiam Sakakini, The Culture Equation

If you have a small business and this small business has employees – how deeply have you thought about their happiness? As a small business owner, this might get forgotten about while you focus on your product/service, operations, marketing, sales, legal and finance! To find out why employee happiness, leadership and culture should be a top priority – listen to this episode of Forward Thinking.

Nov 11, 2021

Get the most return on investment from Facebook Ads with Manu Verma, Nuver Digital

Is it possible to grow from a small business with no clients to a fully booked online service making 5 figures within a few months with just online ads? Our guest Manu Verma, founder of Nuver Digital, will tell us if it’s possible and more on this episode of Forward Thinking.

Nov 05, 2021

How to get the most out of your money on Google Ads

Are you scared of committing budget to Google Ads? It’s daunting to push a campaign live when you know there is a sizeable budget behind it. When done right though, Google Ads can return $2 for every dollar spent in its platform, sometimes higher!

To find out more about how Google Ads can help your business, listen to this episode of This Week In Marketing.

Oct 28, 2021

How to use highly engaged Facebook groups to grow your business with Valeria Ignatieva from WORK180

The Facebook algorithm is interesting. As the platform matures, so does the way you use it for organic (aka free) growth of your business. But have you really considered a marketing strategy around creating a highly engaged Facebook group? Find out how women focused job seeking company WORK180, did just that and more on this episode of Forward Thinking.

Oct 21, 2021

How to get a 38x email marketing return with Kalyn New from Campaign Monitor

What’s the first thing you do when you wake up? If you’re like a lot of consumers, you might turn off the alarm or check your inbox (after meditating and journaling, of course!). Email remains a huge part of our lives—in fact, over 300 billion emails are sent per day— THREE HUNDRED BILLION! Which means that your subscribers’ inboxes are likely just as full as your own. For small businesses, this can make email marketing overwhelming. But how are you supposed to cut through peoples’ noisy inboxes and actually make them complete an action? Where do you even begin?

Find out the answer to those questions and more on this episode of Forward Thinking.

Oct 14, 2021

How to build a cost-effective growth marketing strategy with Daniel Lohrmann from ikaros

The term growth marketing gets thrown around a lot these days, but what exactly is it and how can it help YOUR small business grow in a cost effective way? Find the answer out and more in this episode of Forward Thinking.

Oct 01, 2021

Finding your businesses’ purpose and turbo-boosting e-commerce with Andy Homan, Process Creative

What, when, who, where, and how. These are all very important questions to ask about your business. But have you stopped to ask why?

So many businesses start and lead with all the technical specs of their business, product or service. But maybe you should think more about why your business exists and the problems it will solve for your customer.

How do you do that exactly? Find that out and more on this episode of Forward Thinking.

Sep 24, 2021

Leveraging powerful storytelling by using podcasts and how to get started with Daren Lake from Pod Paste

Storytelling and your brand. How do you do that? So many businesses hear about this story thing but a lot of them don’t understand how important and sticky a good story can be. But how do you tell a good story and why is it so important? Find that out and more on this episode

Sep 16, 2021

How to use your age as an advantage for your business with Vanessa and Ho Jun from Yellowbox

Imagine coming straight out of University and having an idea for an app.
Imagine all of the anxiety and struggles you would face and problems you would need to overcome with lack of experience. But also imagine the unique sense of confidence because the younger you are, the less you have to lose.

Find out how a successful smart locker app company unlocked the minds of young entrepreneurs and more in this episode of… FORWARD THINKING.

Sep 09, 2021

Create a successful work culture with Ross Reekie from Rise Consulting

Your day to day is most likely a lot of work. Because that’s what we as SME’s do. As a small to medium business maybe you should question the work you do and ask if it’s bringing you happiness and meaning.

Finding happiness and meaning… How do you get that and how does that tie into creating a successful work culture?

Find the answer to that on this episode of… FORWARD THINKING

Sep 02, 2021

How to get obsessive with performance marketing with Karim Mouahbi from Mad Paws

We all hear about the importance of SEO… SEM… and even SMO…. which… is a thing. And. I just found out it stands for Social Media optimisation.

But why are all these acronyms so important in marketing? And how do you get to the level of expertise and almost obsession about all these key performance marketing indicators?

Find that out and more in this episode of Forward Thinking.

Aug 06, 2021

How far can discomfort take you with Mark Mathews

Most people know that comfort zones are some of the worst traps. But how exactly do you get out of that trap, face fear head one and find new opportunities? Find out that answer and more in this episode of Forward Thinking.