How do you keep the customer at the heart of everything you do?
That’s what I’m exploring today with my very special guest Nassie Hajje, digital experience lead for the small business segment at Optus.
Apr 23, 2020
Ep20: PR Masterclass with Liz Mckenzie from Canva
Does your business need PR?
That’s what I’m exploring today with my very special guest Liz Mckenzie, the head of PR and Communications at Canva.
Apr 06, 2020
Ep19: Building a community to drive your marketing with Lisa and Louise from Share with Oscar
How do you grow your business 7% every week?
This week, my very special guests Lisa and Louise from Share with Oscar, discuss the different tactics they are using to grow their business 7% week on week.
Spoiler alert: one of the big drivers is the amazing community they have built.
Mar 02, 2020
Ep18: What is SEO and why it’s still the best way to get in front of customers with Jon Dawson from Digital Ninjas
Is SEO still the best way to get in front of your customers?
I’m exploring all things SEO today with my special guest and good friend Jon Dawson, the founder of Digital Ninjas, one of Australia’s leading marketing agencies who are on a mission to help for-purpose organisations maximise their results from digital.
Feb 17, 2020
Ep17: How to get your first sale with Rachel Bourke from SalesSPACE
“Sales is the lifeblood of any business.”
I’m exploring all things sales today with Rachel Bourke, the founder of SalesSPACE, where she has trained thousands of small business owners how to make big money by improving their sales conversation.
Feb 06, 2020
Ep16: Your network is your net worth – Become a LinkedIn Marketing Master with Sam Mutimer from Thinktank Social
“Your network is your net worth.”
I’ve been thinking of this quote a lot since recording this episode with my special guest Sam Mutimer, who is the founder of one of the first social media agencies; Thinktank Social.
Through breaking her leg in 2008 playing rugby, Sam became aware of the true power of social media and how it plays a role in branding and business as a whole.
Jan 21, 2020
Ep15: Marketing for restaurants and cafes with Mark Calabro from Hungry Hungry
Have you always wanted to start your own restaurant or café?
I know I definitely have and I’m exploring the world of food and business today with my special guest Mark Calabro
His mission is to get restaurants full again and bring back the social element of going out and dining.
Jan 14, 2020
Ep14: Customer retention marketing with Amber Dermoudy from General Assembly & Khoros
Fun fact: Acquiring a new customer can cost five times more than retaining an existing customer.
Can your business afford to ignore your existing customers?
That’s what I’m exploring today with my special guest Amber Dermoudy, social media strategist at Khoros and digital marketing educator at General Assembly.
Jan 07, 2020
Ep13: The Marketing Scientist Mike Sager talks customer success, data and all things marketing!
Today I talk to the Marketing Scientist Mike Sager.
Mike’s one of the smartest marketers I know and he’s definitely earned the marketing scientist nickname!
We discuss his extensive marketing career that started in the US and now sees him in Australia, where he founded a vets on demand startup called Pawsum and is now head of customer success at Siteminder, one of Australia’s fastest growing startups.
Dec 31, 2019
Ep12: How to hire like Canva – Why people are the secret to success with Mahesh Muralidhar from Airtasker and Canva
What’s the main reason behind Canva’s success?
People.
This week, my very special guest Mahesh Muralidhar details how he led People Operations at Canva (where he was employee number 25) from a small initial team to more than 200 across three offices.
If you are looking to make your next marketing hire, this episode is a must-listen.
Dec 24, 2019
Ep11: Creating marketing videos on a small budget with Justin Wastnage from Vloggi
Can your business afford to exclude video content from your marketing?
That’s what I’m exploring this week with my very special guest Justin Wastnage, the founder of Vloggi and the person that coined the term Vlog.
Dec 17, 2019
Ep10: How to run a successful marketing competition and using drones in your business with Seb and Kirra from BIRDI
How do you run a successful marketing competition?
Sebastian and Kirra from BIRDI, a platform that enables businesses to integrate drones smoothly into their operations, dissect how their marketing competition helped them reach over 300k people and provided them with an opportunity to work with Canva.
Dec 16, 2019
Ep9: Ecommerce Marketing and reinventing an industry with Zoltan Csaki from Citizen Wolf
How do you reinvent an industry with only 8 employees?
That’s what I’m exploring this week with my very special guest Zoltan Csaki, who is the Co-Founder of Citizen Wolf, who simplify and automate the process of tailoring.
Dec 15, 2019
Ep8: How to Build your Personal Brand like Richard Branson with Fleur Brown
What is your personal brand?
That’s what I’m exploring this week with my very special guest Fleur Brown, who has worked with Richard Branson and just released her new book The Business of Being YOU – Personal Brand Secrets of Celebrities and CEO’s.
Dec 14, 2019
Ep7: How to become a deep listener and not neglect your existing customers with Oscar Trimboli
What is poor listening costing you and your business?
That’s what I’m exploring this week with my very special guest Oscar Trimboli, who’s aiming to create 100 million deep listeners in the world.
Dec 13, 2019
Ep6: Building your first digital marketing campaign with Geoff Main from Passionberry Marketing
Geoff Main, founder of Passionberry Marketing, a boutique agency that provides integrated marketing and communication strategies joins the Forward Thinking podcast to talk about all things marketing.
Dec 12, 2019
Ep5: How Cheryl Mack became the most connected person in Australian Business
Cheryl Mack, who built Australia’s largest Startup and Growth conference StartCon, joins the Forward Thinking Podcast to share how she grew her personal business connections to over 8,000 and how you can do the same.
Dec 11, 2019
Ep4: How to get your first 100 customers with Ben Wong from Academy Xi
Ben Wong, the CEO and Co-founder of Academy Xi, a future-focused education company that has trained over 5,000 people since 2016, joins the Forward Thinking Podcast to talk marketing, the future of learning and how he got his first 100 customers.
Dec 10, 2019
Ep3: How to build a voice first marketing strategy with Nick Myers and Brett Brooks from Redfox AI
The world’s leading voice search marketing experts Nick Myers and Brett Brooks from Redfox AI join the Forward Thinking podcast to share how to get your marketing strategy ready for the era of AI and Voice first.
Dec 08, 2019
Ep2: Growth Marketing – How Anna Cheng Grew Spaceship to $100m in 4 months
Australia’s leading growth marketer Anna Cheng joins the Forward Thinking podcast to share how she grew Spaceship to $100m in funds under management in 4 months using growth marketing.
Dec 06, 2019
Ep1: LinkedIn Marketing – How to get 14 million views in less than 12 months with Sally Illingworth
Australia’s leading LinkedIn marketer Sally Illingworth joins the Forward Thinking podcast to share how she gained over 14 million organic content views on LinkedIn in less than 12 months.
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Each week we talk to inspirational business owners, brands and marketing experts to learn from their experiences on the front line and uncover what it takes to build a world-class business.
We aim to inspire SMBs by sharing stories of driven, passionate and successful marketing professionals from around the world.
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