Finding your audience

Your audience, and the work you put into describing who they are, where they’re located and what they’re searching for, is so important.

What we’ll be covering:

  • Experimenting with keywords
  • The auction and keywords
  • Remembering your goals
  • Playing by the rules
  • High intent vs. low intent
  • Targeting explained
  • Negative keywords
  • The info you feed to Google