Choosing a goal

In this episode, we’re going to tackle how to choose the goals of your Google Ads campaigns because setting the right objectives is a big step forward.

What we’ll be covering:

  • SEO vs. SEM
  • Flexible goals
  • Different ads for different goals
  • Tracking explained
  • How to invest
  • 3 ways to pay
  • Budget explained

Follow our support guide for help with setting up tracking for your Google Ads or check out our other support pages for more information.