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Building your creative

It’s time to get building and this is our favourite part of Project G. We get to show you around our Metigy Ads tool which is designed to help you create effective, successful ads with confidence.

What we’ll be covering:

  • Psychology of good Google ads
  • Creating urgency
  • Real vs. implied urgency
  • Copywriting tips
  • Creative explained
  • Your search ad creative
  • Your display ad creative
  • Your display ad creative