The best marketing campaigns are usually creative. But let’s back up a moment. What do we mean by the best? Think for a second. How would you answer this question? A lot of us would say the campaign with the best CTR or ROI. But this is further down the line. The best campaigns first…
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OK so what are some good examples of B-Roll footage?
12th October 2020
As we’ve already mentioned in our previous article, B-roll is powerful footage that can elevate your story and keep your audience engaged. When you find the right combination of face-to-camera shots, voice overlay and visuals in your story – you can achieve some magical results. What exactly is B-Roll? B-Roll footage, Broll or B roll is…
How to master LinkedIn with Sam Mutimer of Thinktank Social
1st October 2020
Sam Mutimer is the founder of Thinktank Social, one of Australia’s first social media agencies, and she’s seen the value in investing time and effort into LinkedIn over the years, no more so than current items. Sam is a true believer in the fact that your network is your net worth. And from a professional…
Marketing During Times of Uncertainty: Advice from Marketing Experts
12th June 2020
COVID-19 is the biggest modern plot twist of our time and is presenting many different challenges for all small and medium-sized businesses. At Metigy, we are building the world’s leading community of Forward Thinking SME Marketers and we want to give you the best advice from the best in the business to support your marketing…
Ep16: Your network is your net worth – Become a LinkedIn Marketing Master with Sam Mutimer from Thinktank Social
6th February 2020
“Your network is your net worth.” I’ve been thinking of this quote a lot since recording this episode with my special guest Sam Mutimer, who is the founder of one of the first social media agencies; Thinktank Social. Through breaking her leg in 2008 playing rugby, Sam became aware of the true power of social…
Small Business Over a Small Coffee – Season 1 Episode 1 – Share With Oscar
4th February 2020
Did you know Metigy had a TV show? With the help of Optus, we’ve launched Small Business over a Small Coffee, an original series about small business owners who have found success in Australia and the stories behind the businesses they’ve built. We wanted to provide our community of forward thinking SMB marketers with the…
Our Top 10 Metigy Learning Posts of 2019
30th December 2019
It’s been an incredible year at Metigy, with multiple new partnerships, features and more than doubling the size of our team. We created Metigy Learning, as a way of bringing you all the very best in how-to-guides, practical tips and carefully curated resources for mastering modern marketing all in one central location. This was followed…
Ep11: Creating marketing videos on a small budget with Justin Wastnage from Vloggi
24th December 2019
Can your business afford to exclude video content from your marketing? That’s what I’m exploring this week with my very special guest Justin Wastnage, the founder of Vloggi and the person that coined the term Vlog.
Ep10: How to run a successful marketing competition and using drones in your business with Seb and Kirra from BIRDI
17th December 2019
How do you run a successful marketing competition? Sebastian and Kirra from BIRDI, a platform that enables businesses to integrate drones smoothly into their operations, dissect how their marketing competition helped them reach over 300k people and provided them with an opportunity to work with Canva.