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video

If a picture is worth 1,000 words, a video is worth 1.8 million words. Why videos should be part of your marketing mix

19th December 2020

If a picture is worth 1,000 words, a video is worth 1.8 million words. Vloggi founder, Justin Wastnage, shares why videos should be part of your marketing mix. If creating video content has been on your mind but you’ve been waiting for the right time to step outside your comfort zone and stare down the…

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Tags: social media, marketing, video, social marketing, marketing tip, social media marketing, video content, Digital Marketing, video marketing

7 Great Examples of Creative Marketing Ideas to Inspire Your Next Campaign

21st October 2020

The best marketing campaigns are usually creative.  But let’s back up a moment. What do we mean by the best? Think for a second. How would you answer this question? A lot of us would say the campaign with the best CTR or ROI. But this is further down the line.  The best campaigns first…

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Tags: Creative, audience, marketing, video, user experience, Brand, story, storytelling, marketing tip, Creative Inspiration, Digital Marketing, Emotion

OK so what are some good examples of B-Roll footage?

12th October 2020

As we’ve already mentioned in our previous article, B-roll is powerful footage that can elevate your story and keep your audience engaged. When you find the right combination of face-to-camera shots, voice overlay and visuals in your story – you can achieve some magical results. What exactly is B-Roll? B-Roll footage, Broll or B roll is…

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Tags: marketing, video, video best practice, video content, Digital Marketing, video marketing

How to master LinkedIn with Sam Mutimer of Thinktank Social

1st October 2020

Sam Mutimer is the founder of Thinktank Social, one of Australia’s first social media agencies, and she’s seen the value in investing time and effort into LinkedIn over the years, no more so than current items. Sam is a true believer in the fact that your network is your net worth. And from a professional…

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Tags: social, social media, marketing, video, community management, linkedin, Digital Marketing

Marketing During Times of Uncertainty: Advice from Marketing Experts

12th June 2020

COVID-19 is the biggest modern plot twist of our time and is presenting many different challenges for all small and medium-sized businesses.  At Metigy, we are building the world’s leading community of Forward Thinking SME Marketers and we want to give you the best advice from the best in the business to support your marketing…

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Tags: marketing, google, video, personalisation, smb, social marketing, facebook, linkedin, user experience

Ep16: Your network is your net worth – Become a LinkedIn Marketing Master with Sam Mutimer from Thinktank Social

6th May 2020

“Your network is your net worth.” I’ve been thinking of this quote a lot since recording this episode with my special guest Sam Mutimer, who is the founder of one of the first social media agencies; Thinktank Social. Through breaking her leg in 2008 playing rugby, Sam became aware of the true power of social…

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Tags: social, audience, marketing, video, technology, smb, social marketing, facebook, community management, linkedin, Podcast

Small Business Over a Small Coffee – Season 1 Episode 1 – Share With Oscar

4th February 2020

Did you know Metigy had a TV show? With the help of Optus, we’ve launched Small Business over a Small Coffee, an original series about small business owners who have found success in Australia and the stories behind the businesses they’ve built. We wanted to provide our community of forward thinking SMB marketers with the…

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Tags: audience, social media, marketing, video, smb, social marketing, analytics, facebook, content programming, community management, linkedin

Our Top 10 Metigy Learning Posts of 2019

30th December 2019

It’s been an incredible year at Metigy, with multiple new partnerships, features and more than doubling the size of our team. We created Metigy Learning, as a way of bringing you all the very best in how-to-guides, practical tips and carefully curated resources for mastering modern marketing all in one central location. This was followed…

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Tags: marketing, video, technology, smb, social marketing, analytics, facebook, ai, Metigy, instagram

Ep11: Creating marketing videos on a small budget with Justin Wastnage from Vloggi

24th December 2019

Can your business afford to exclude video content from your marketing? That’s what I’m exploring this week with my very special guest Justin Wastnage, the founder of Vloggi and the person that coined the term Vlog.

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Tags: social, marketing, video, ai, video content, user generated content, video marketing, Podcast

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