26th March 2021
There is an argument to be made about the average attention span of an internet or social media user. Video is an accessible type of content which can allow you to retain a user’s attention far more than a blog post or case study ever could. According to published research, 48% of customers want to…
28th January 2021
Webinars are having a moment as one of the best ways to engage with your audience. They’re a powerful marketing tactic to generate leads. Considering how physical business events around the world are cancelled, there’s no better time than now to jump on the webinar bandwagon. The ripple effects of COVID-19 means that your future…
19th December 2020
If a picture is worth 1,000 words, a video is worth 1.8 million words. Vloggi founder, Justin Wastnage, shares why videos should be part of your marketing mix. If creating video content has been on your mind but you’ve been waiting for the right time to step outside your comfort zone and stare down the…
12th October 2020
As we’ve already mentioned in our previous article, B-roll is powerful footage that can elevate your story and keep your audience engaged. When you find the right combination of face-to-camera shots, voice overlay and visuals in your story – you can achieve some magical results. What exactly is B-Roll? B-Roll footage, Broll or B roll is…
6th July 2020
Covid-19 is the biggest modern plot twist of our time and is presenting many different challenges for all small and medium-sized businesses. With the majority of businesses being forced to work from home, there’s no such thing as business as usual. We’ve seen this first-hand at Metigy. Our professional podcast studio where we record our…
24th December 2019
Can your business afford to exclude video content from your marketing? That’s what I’m exploring this week with my very special guest Justin Wastnage, the founder of Vloggi and the person that coined the term Vlog.
10th November 2019
2 mins. We are very excited to announce this partnership with Binumi because it will enable our customers, regardless of skills and budget, to start telling their brand story using video Cisco estimates that video will account for 81% of all web traffic by 2021, yet an SMB marketing team only publishes 7 videos a year on…
24th July 2019
Have you ever watched a live broadcast of a car chase, sporting event or natural disaster? We all have. Now think about it. Even now, you can probably still remember obscure details from these live broadcasts (but you can’t remember what you had for dinner last night). This is because live video is exciting. Television…
28th May 2019
From our Creative Inspiration series, the MetigyIQ team have selected this clever little series of short films #inyourcorner, shot very simply but effectively, and telling stories aimed at shifting attitudes towards Mental Health. Time to Change UK with help from O&M London have kicked off a five-year campaign aimed at shifting attitudes toward mental health…