26th March 2021
There is an argument to be made about the average attention span of an internet or social media user. Video is an accessible type of content which can allow you to retain a user’s attention far more than a blog post or case study ever could. According to published research, 48% of customers want to…
28th January 2021
Webinars are having a moment as one of the best ways to engage with your audience. They’re a powerful marketing tactic to generate leads. Considering how physical business events around the world are cancelled, there’s no better time than now to jump on the webinar bandwagon. The ripple effects of COVID-19 means that your future…
19th December 2020
If a picture is worth 1,000 words, a video is worth 1.8 million words. Vloggi founder, Justin Wastnage, shares why videos should be part of your marketing mix. If creating video content has been on your mind but you’ve been waiting for the right time to step outside your comfort zone and stare down the…
12th October 2020
As we’ve already mentioned in our previous article, B-roll is powerful footage that can elevate your story and keep your audience engaged. When you find the right combination of face-to-camera shots, voice overlay and visuals in your story – you can achieve some magical results. What exactly is B-Roll? B-Roll footage, Broll or B roll is…
24th December 2019
Can your business afford to exclude video content from your marketing? That’s what I’m exploring this week with my very special guest Justin Wastnage, the founder of Vloggi and the person that coined the term Vlog.
6th December 2019
Australia’s leading LinkedIn marketer Sally Illingworth joins the Forward Thinking podcast to share how she gained over 14 million organic content views on LinkedIn in less than 12 months.
24th July 2019
Have you ever watched a live broadcast of a car chase, sporting event or natural disaster? We all have. Now think about it. Even now, you can probably still remember obscure details from these live broadcasts (but you can’t remember what you had for dinner last night). This is because live video is exciting. Television…
13th May 2019
Before you start worrying about whether you should be using YouTube as a marketing channel, let’s first decide if it is right for your brand. Just to clarify if it is worth considering, the answer is yes. Many people don’t realize this but YouTube is the second most engaged social channel with 1.9B Monthly Active…
3rd May 2019
You now have a shorter attention span than a goldfish. You read that correctly. The average human attention span is now 8 seconds. A goldfish has an attention span of 9 seconds. With our decreasing attention spans, it’s becoming harder and harder to capture our audience’s attention online. So what’s the best way to capture…