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video content

If a picture is worth 1,000 words, a video is worth 1.8 million words. Why videos should be part of your marketing mix

19th December 2020

If a picture is worth 1,000 words, a video is worth 1.8 million words. Vloggi founder, Justin Wastnage, shares why videos should be part of your marketing mix. If creating video content has been on your mind but you’ve been waiting for the right time to step outside your comfort zone and stare down the…

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Tags: social media, marketing, video, social marketing, marketing tip, social media marketing, video content, Digital Marketing, video marketing

OK so what are some good examples of B-Roll footage?

12th October 2020

As we’ve already mentioned in our previous article, B-roll is powerful footage that can elevate your story and keep your audience engaged. When you find the right combination of face-to-camera shots, voice overlay and visuals in your story – you can achieve some magical results. What exactly is B-Roll? B-Roll footage, Broll or B roll is…

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Tags: marketing, video, video best practice, video content, Digital Marketing, video marketing

Ep11: Creating marketing videos on a small budget with Justin Wastnage from Vloggi

24th December 2019

Can your business afford to exclude video content from your marketing? That’s what I’m exploring this week with my very special guest Justin Wastnage, the founder of Vloggi and the person that coined the term Vlog.

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Tags: social, marketing, video, ai, video content, user generated content, video marketing, Podcast

Ep1: LinkedIn Marketing – How to get 14 million views in less than 12 months with Sally Illingworth

6th December 2019

Australia’s leading LinkedIn marketer Sally Illingworth joins the Forward Thinking podcast to share how she gained over 14 million organic content views on LinkedIn in less than 12 months.

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Tags: social marketing, linkedin, content marketing, video content, Sally Illingworth

How to Use Live Video in your Marketing Mix

24th July 2019

Have you ever watched a live broadcast of a car chase, sporting event or natural disaster? We all have. Now think about it. Even now, you can probably still remember obscure details from these live broadcasts (but you can’t remember what you had for dinner last night). This is because live video is exciting. Television…

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Tags: video best practice, video content, video marketing

What Do You Need to Do to Grow a YouTube Channel?

13th May 2019

Before you start worrying about whether you should be using YouTube as a marketing channel, let’s first decide if it is right for your brand. Just to clarify if it is worth considering, the answer is yes. Many people don’t realize this but YouTube is the second most engaged social channel with 1.9B Monthly Active…

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Tags: video, youtube, video best practice, video content

The Simple Guide to Creating Your First Engaging Video for Digital Marketing

3rd May 2019

You now have a shorter attention span than a goldfish. You read that correctly. The average human attention span is now 8 seconds. A goldfish has an attention span of 9 seconds. With our decreasing attention spans, it’s becoming harder and harder to capture our audience’s attention online. So what’s the best way to capture…

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Tags: video, technology, video best practice, video content, camera, lighting, studio setup

How do you professionally light an interview video without expensive gear?

9th November 2018

How do you professionally light an interview video without expensive gear? If building your brand means putting yourself in front of the camera and shooting video, then don’t miss this fantastic how-to video from one of our favourite Photography Influencers, Peter McKinnon. Only a few years ago, we would never have recommended that SMB marketers, bloggers or…

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Tags: video, technology, video best practice, video content, camera, lighting, peter mckinnon, studio setup

Always go native with Facebook video

15th October 2018

Whether you are new to video marketing or a veteran, Metigy wanted to answer a very important question in a current context. “If I am posting video content to Facebook, should I post it natively or can I just repost using a link from another platform?” Note: Native means to post the file directly to Facebook, rather…

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Tags: video, facebook, best practice, facebook video, video best practice, video content

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