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video best practice

OK so what are some good examples of B-Roll footage?

12th October 2020

As we’ve already mentioned in our previous article, B-roll is powerful footage that can elevate your story and keep your audience engaged. When you find the right combination of face-to-camera shots, voice overlay and visuals in your story – you can achieve some magical results. What exactly is B-Roll? B-Roll footage, Broll or B roll is…

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Tags: marketing, video, video best practice, video content, Digital Marketing, video marketing

How to Use Live Video in your Marketing Mix

24th July 2019

Have you ever watched a live broadcast of a car chase, sporting event or natural disaster? We all have. Now think about it. Even now, you can probably still remember obscure details from these live broadcasts (but you can’t remember what you had for dinner last night). This is because live video is exciting. Television…

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Tags: video best practice, video content, video marketing

Creative Inspiration: The Last Day is about ultimate freedom

30th May 2019

I just loved this really clever story from BMW to reveal the sheer inspiration and sense of freedom that comes with their new i8 Roadster. Yes I love the car, but most of all, I really appreciate the creativity behind this great content play that really delivers on the true art of brand storytelling. Be…

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Tags: video, storytelling, video best practice, Creative Inspiration

What Do You Need to Do to Grow a YouTube Channel?

13th May 2019

Before you start worrying about whether you should be using YouTube as a marketing channel, let’s first decide if it is right for your brand. Just to clarify if it is worth considering, the answer is yes. Many people don’t realize this but YouTube is the second most engaged social channel with 1.9B Monthly Active…

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Tags: video, youtube, video best practice, video content

The Simple Guide to Creating Your First Engaging Video for Digital Marketing

3rd May 2019

You now have a shorter attention span than a goldfish. You read that correctly. The average human attention span is now 8 seconds. A goldfish has an attention span of 9 seconds. With our decreasing attention spans, it’s becoming harder and harder to capture our audience’s attention online. So what’s the best way to capture…

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Tags: video, technology, video best practice, video content, camera, lighting, studio setup

What’s in the Camera Bag of a Serious Content Creator?

2nd May 2019

OK, I love photography, content marketing and technology. Some may even call me a geek. To be fair, I am probably referring to most of the Metigy team with that reference. So I really liked this video from one of my favourite Photographers, Peter McKinnon, and you will understand why when you watch it. Pete shares…

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Tags: video, creativity, content marketing, video best practice, photography

How do you professionally light an interview video without expensive gear?

9th November 2018

How do you professionally light an interview video without expensive gear? If building your brand means putting yourself in front of the camera and shooting video, then don’t miss this fantastic how-to video from one of our favourite Photography Influencers, Peter McKinnon. Only a few years ago, we would never have recommended that SMB marketers, bloggers or…

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Tags: video, technology, video best practice, video content, camera, lighting, peter mckinnon, studio setup

Always go native with Facebook video

15th October 2018

Whether you are new to video marketing or a veteran, Metigy wanted to answer a very important question in a current context. “If I am posting video content to Facebook, should I post it natively or can I just repost using a link from another platform?” Note: Native means to post the file directly to Facebook, rather…

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Tags: video, facebook, best practice, facebook video, video best practice, video content

Creative Inspiration: It’s a Lego Party in the sky with Turkish Airlines

17th September 2018

Is it a bird? is it a plane? No it’s Super content! While this may not strictly have been created as social content or even an advertising campaign, we love the creativity as it shows just how much you can stretch the definition of “telling your Story” through creativity. Who would have thought a safety video…

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Tags: content marketing, video best practice, video content, Creative Inspiration

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