24th July 2019
Have you ever watched a live broadcast of a car chase, sporting event or natural disaster? We all have. Now think about it. Even now, you can probably still remember obscure details from these live broadcasts (but you can’t remember what you had for dinner last night). This is because live video is exciting. Television…
30th May 2019
I just loved this really clever story from BMW to reveal the sheer inspiration and sense of freedom that comes with their new i8 Roadster. Yes I love the car, but most of all, I really appreciate the creativity behind this great content play that really delivers on the true art of brand storytelling. Be…
13th May 2019
Before you start worrying about whether you should be using YouTube as a marketing channel, let’s first decide if it is right for your brand. Just to clarify if it is worth considering, the answer is yes. Many people don’t realize this but YouTube is the second most engaged social channel with 1.9B Monthly Active…
3rd May 2019
You now have a shorter attention span than a goldfish. You read that correctly. The average human attention span is now 8 seconds. A goldfish has an attention span of 9 seconds. With our decreasing attention spans, it’s becoming harder and harder to capture our audience’s attention online. So what’s the best way to capture…
2nd May 2019
OK, I love photography, content marketing and technology. Some may even call me a geek. To be fair, I am probably referring to most of the Metigy team with that reference. So I really liked this video from one of my favourite Photographers, Peter McKinnon, and you will understand why when you watch it. Pete shares…
9th November 2018
How do you professionally light an interview video without expensive gear? If building your brand means putting yourself in front of the camera and shooting video, then don’t miss this fantastic how-to video from one of our favourite Photography Influencers, Peter McKinnon. Only a few years ago, we would never have recommended that SMB marketers, bloggers or…
15th October 2018
Whether you are new to video marketing or a veteran, Metigy wanted to answer a very important question in a current context. “If I am posting video content to Facebook, should I post it natively or can I just repost using a link from another platform?” Note: Native means to post the file directly to Facebook, rather…
17th September 2018
Is it a bird? is it a plane? No it’s Super content! While this may not strictly have been created as social content or even an advertising campaign, we love the creativity as it shows just how much you can stretch the definition of “telling your Story” through creativity. Who would have thought a safety video…
9th August 2018
We have combed the world for today’s installment of Creative Inspiration from MetigyIQ. Unless you are an avid watcher of Russian Television (no we aren’t either) then you would have missed this clever concept from S7 Airlines #makephotoscometrue and a Moscow Agency called Stereotactic which does some very inventive work. The basic creative premise is…