Over the last few years, Twitter has had its ups and downs. Today it’s the 16th most used social platform, well behind the likes of Instagram, TikTok, Facebook and Snapchat. While user numbers have grown modestly over the years, revenue hasn’t matched up. And, Twitter’s efforts to launch news monetisation products hasn’t worked. If you are trying…
What Twitter’s (potential) renaissance means for brands
28th June 2022