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Essential Facebook metrics and how to measure them

10th September 2019

How do you know how well your Facebook strategy is working? The answer: metrics. Like every social media marketer, you need to track metrics to optimize and refine your Facebook social strategy. But which metrics should you use? And what is the best way to track them? Using Facebook insights or a standalone solution? This…

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Tags: facebook, tracking, Facebook Audience, facebook video, facebook business, facebook page, marketing metrics

What are Tracking URLs?

29th January 2018

Get more from your content by using Tracking URLs to understand the conversion rate of content. Activate your audience through our detailed reporting and insights.

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Tags: reporting, faqs, tracking, tracking link, short url, bit.ly, ow.ly, tracking url, shortened url, hashed url, google analytics, link tracking, tracking URLs

What are u.metigy.com URLs?

14th December 2017

Get more from your content by using Metigy’s u.metigy.com URLs. Understand and activate your audience through our detailed reporting and insights.

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Tags: Content Curator, Publishing, reporting, tracking

What Is Dark Social, and How Can You Use It to Reach Customers?

11th December 2017

Digital marketers are constantly told to measure, measure, measure to continually optimise strategy.  With 60%+ percent of the entire adult population on Facebook, according to the Pew Research Center, gleaning insights from social networks gives marketers direct insight into how people are responding to content, in terms of sentiment and sharing. But what about that…

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Tags: tracking, content marketing, social media marketing, traffic

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