targeting

Are Bought Followers really good for Audience Growth?

7th September 2017

It’s easy to buy followers and grow your user base very quickly. But is it the most beneficial for your brand? Is there real value in buying Twitter followers? Here are some things to help you with the decision process.

Are brands really segmenting their social audience?

31st July 2014

I was chairing a breakfast yesterday morning in Sydney for @BandT #MadWeek on the topic of social and mobile marketing. We got onto the topic of audience segmentation and were brands really at the point where they had the data and the means to segment their audience. When I asked the audience if they thought…