As a small business trying to stand out from your competition, Google Ads can be a game-changer. Using this marketing tool to its full potential requires understanding your audiences. Targeting individual, prospective customers at different times will help you cut through the noise and be noticed. Here are tips on how to have some Google…
targeting
Learn how to track, measure and analyze your social media analytics
28th May 2021
Social media marketing plays a crucial role in your business’s overall marketing success. Measuring the effectiveness of your posts across multiple social media channels is a critical component of determining whether or not your marketing strategy is working. With an abundant amount of consumer data being posted on social media each day, marketers have come…
8 tips to design creative Facebook ads that drive clicks
19th May 2021
With a 37% increase in advert impressions and a 6% decrease in price per advert in 2019, Facebook advertising could be just what you need to drive business growth. However, not all Facebook ads can deliver results; not because people aren’t interested in the offer, but rather due to poor design. Even if you have…
Small Business Guide: Should you use LinkedIn ads?
14th May 2021
There’s a quiet opinion among digital marketers that LinkedIn ads are the expensive cousin of Facebook ads. There is some truth in that, but LinkedIn as a paid marketing platform has some hidden strengths if you’re willing to mine for them. Here are some great reasons you should be using LinkedIn ads (and a couple…
Google Ad Extensions: The ultimate guide for small businesses
15th April 2021
What is a Google Ads Extension? Good Google Ads Extensions broaden your advert’s scope with additional information, which gives people more reasons to choose your business. There are a variety of extensions that enhance the scope of your Google Ad by allowing you to add features, like: Location information Deep links to your website Additional…
Landing Page Conversion Rate Optimisation Tips to Boost Sign Ups
2nd February 2021
You could have the best product in the world, but if no one converts on your landing page, your business will never grow. Conversion Rate Optimisation (CRO) is the process of optimising your landing page for conversions. The result? More visitors turning into customers. There are no quick hacks or secret tricks that you can…
How to use Google Trends for Keyword Research
11th January 2021
Google Trends is a fantastic free tool from Google. Trends lets you see what topics are trending on the web at any point in time, from 2004 until today. It covers everything that Google search does, so whether you type in a brand name, a new social media platform, or the latest coffee brewing technique,…
How to Get Started with Competitor Monitoring (and Why You Should Be Doing It)
9th November 2020
As a digital marketer, a lot of your objectives revolve around moving the needle: driving more organic traffic, boosting the ROI of paid campaigns, and capturing leads to feed the sales funnel. One often overlooked area is monitoring competitors. This task is often viewed as both of secondary importance and to be very time-consuming. But…
SEO vs. SEM: What’s the Difference and Why Should You Care?
26th October 2020
The marketing industry is full of jargon. Today, we are taking a look at two commonly confused terms: SEO and SEM. Search engine optimization (SEO) and search engine marketing (SEM) are two powerful strategies for driving traffic to your web presence. But what are the differences between the two? Do you need to have a…