• How it works
    • Marketing Tools
    • What We Do FAQs
  • Blog
    • News & Announcements
    • Product Update
    • Engineering
    • Awards
  • Metigy Learning
    • Podcast
    • How to’s
    • Metigy Forward Thinking Marketer Award
  • Pricing
  • Support
Blog
  • Why Metigy?
  • Blog
  • Metigy Learning
  • Support
  • Pricing
  • Log In
  • Sign up

targeting

Landing Page Conversion Rate Optimisation Tips to Boost Sign Ups

21st January 2021

You could have the best product in the world, but if no one converts on your landing page, your business will never grow. Conversion Rate Optimisation (CRO) is the process of optimising your landing page for conversions. The result? More visitors turning into customers. There are no quick hacks or secret tricks that you can…

Read More

Tags: targeting, marketing, social marketing, user experience, homepage, brand page, page, marketing tip, Digital Marketing

How to use Google Trends for Keyword Research

11th January 2021

Google Trends is a fantastic free tool from Google. Trends lets you see what topics are trending on the web at any point in time, from 2004 until today. It covers everything that Google search does, so whether you type in a brand name, a new social media platform, or the latest coffee brewing technique,…

Read More

Tags: audience, targeting, marketing, google, technology, recommendations, analytics, big-data, trending topics, trending, Digital Marketing, SEM

How to Get Started with Competitor Monitoring (and Why You Should Be Doing It)

9th November 2020

As a digital marketer, a lot of your objectives revolve around moving the needle: driving more organic traffic, boosting the ROI of paid campaigns, and capturing leads to feed the sales funnel. One often overlooked area is monitoring competitors. This task is often viewed as both of secondary importance and to be very time-consuming. But…

Read More

Tags: social, social media, targeting, marketing, social marketing, facebook, twitter, Metigy, strategy, competitor, marketing strategy, monitoring, Digital Marketing, SEO Strategy, content strategy, google ads, Competition

SEO vs. SEM: What’s the Difference and Why Should You Care?

26th October 2020

The marketing industry is full of jargon. Today, we are taking a look at two commonly confused terms: SEO and SEM. Search engine optimization (SEO) and search engine marketing (SEM) are two powerful strategies for driving traffic to your web presence.  But what are the differences between the two? Do you need to have a…

Read More

Tags: targeting, marketing, google, seo, Digital Marketing, SEM, SEO Strategy, PPC

How to Reduce Unqualified Clicks on Your Google Ads

21st September 2020

If you’re using Google Ads as part of your lead generation efforts, you need to make sure your ads are getting seen by the right people. PPC visitors are 50% more likely to buy than organic visitors, so you have a great chance to generate ROI if your ads work. Unfortunately, paid ads can be…

Read More

Tags: audience, targeting, marketing, social marketing, paid spend, Ad Audience, audience growth, Digital Marketing, google ads, PPC

How to Create a Marketing Persona

14th September 2020

Your marketing messaging should resonate with your ideal customer and make them want to engage with your business. Marketing personas are essential if you want this to happen. Without a defined persona, your campaigns can end up having unclear, diluted messaging because you’re trying to appeal to everyone. In this article, we’re going to take…

Read More

Tags: targeting, marketing, social marketing, tailored marketing, brand personality, marketing tip, Digital Marketing, customer interviews

Are Bought Followers really good for Audience Growth?

7th September 2017

It’s easy to buy followers and grow your user base very quickly. But is it the most beneficial for your brand? Is there real value in buying Twitter followers? Here are some things to help you with the decision process.

Read More

Tags: audience, social media, targeting, marketing, facebook, twitter, followers, buy twitter followers

Are brands really segmenting their social audience?

31st July 2014

I was chairing a breakfast yesterday morning in Sydney for @BandT #MadWeek on the topic of social and mobile marketing. We got onto the topic of audience segmentation and were brands really at the point where they had the data and the means to segment their audience. When I asked the audience if they thought…

Read More

Tags: social, audience, social media, targeting, marketing

PRODUCT
  • Why Metigy?
  • Pricing & Plans
  • Metigy FAQs
RESOURCES
  • Blog
  • Metigy Learning
  • News & Announcements
  • Partnerships
COMPANY
  • About Metigy
  • Meet the Team
  • Careers
  • Join the Metigy Affiliate Program
  • Why Metigy?
  • Pricing & Plans
  • Metigy FAQs
  • RESOURCES
    • Blog
    • Metigy Learning
    • News & Announcements
    • Partnerships
  • COMPANY
    • About Metigy
    • Meet the Team
    • Careers
    • Join the Metigy Affiliate Program
Copyright © 2021 Metigy
  • Contact us
  • Terms & Conditions
  • Privacy