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tailored marketing

How to Create a Marketing Persona

14th September 2020

Your marketing messaging should resonate with your ideal customer and make them want to engage with your business. Marketing personas are essential if you want this to happen. Without a defined persona, your campaigns can end up having unclear, diluted messaging because you’re trying to appeal to everyone. In this article, we’re going to take…

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Tags: targeting, marketing, social marketing, tailored marketing, brand personality, marketing tip, Digital Marketing, customer interviews

Metigy named as Finalist in the 2017 Sydney Design Awards

7th August 2017

< 1 min. The Metigy team are very excited to announce that we have been named as a finalist in the 2017 Sydney Design Awards. Given Sydney is our home turf and these are design awards we are particularly proud of this small but important acknowledgment of our dedication to creating a great product. We are passionate about…

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Tags: marketing, tailored marketing, awards

Metigy shortlisted as a finalist in the 2017 AMY digital awards

1st July 2017

< 1 min. The Metigy team have been working hard for quite a while with the goal of developing an amazing product that changes the way marketers work, so we were very excited to learn that we had been shortlisted as a finalist in the 2017 AIMIA AMY Digital Awards. This is the first awards we have entered,…

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Tags: marketing, Metigy, tailored marketing, awards, aimia

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