Case Study: How Luv’em Donuts used Metigy to discover a new customer base during Covid-19 and increase reach by 1494%

24th December 2020

3 mins. Luv’em Mini Donuts is the brainchild of Craig Locker. The Police Detective of 21 years noticed a gap in the entertainment industry for zero-waste hot food at concession stands and set out to fill the hole in the market.  The popularity of hot cinnamon donuts made them an obvious choice for large volume sellers like…

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If a picture is worth 1,000 words, a video is worth 1.8 million words. Why videos should be part of your marketing mix

19th December 2020

If a picture is worth 1,000 words, a video is worth 1.8 million words. Vloggi founder, Justin Wastnage, shares why videos should be part of your marketing mix. If creating video content has been on your mind but you’ve been waiting for the right time to step outside your comfort zone and stare down the…

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Metigy wins Best Social Media Tool at the Social Media Marketing Awards

15th October 2020

< 1 min. After a record number of entries and an extensive assessment process that included judges from 6 different countries, we are excited to announce that Metigy has won the Best Social Media Tool at the 2020 Social Media Marketing Awards! Proudly presented by the Social Media Marketing Institute, the Social Media Marketing Awards honours and recognises…

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Ep18: What is SEO and why it’s still the best way to get in front of customers with Jon Dawson from Digital Ninjas

2nd July 2020

Is SEO still the best way to get in front of your customers? I’m exploring all things SEO today with my special guest and good friend Jon Dawson, the founder of Digital Ninjas, one of Australia’s leading marketing agencies who are on a mission to help for-purpose organisations maximise their results from digital.

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How to Optimise Your Visual Content Strategy for Social Media

7th April 2020

Did you know that including an image in your tweet could lead to over 2X more shares? A BuzzSumo analysis found that articles with a thumbnail also got over 3X more shares on Facebook than ones without. These numbers show just how impactful visuals can be on social media, and it makes sense. People can…

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4 Ways to Include User-Generated Content in Your Marketing Mix

16th January 2020

Before you buy a watch that’s advertised as waterproof, do you take the brand for its word? Or do you look for reviews from other customers to see if it actually is waterproof? Unless it’s a reputable brand that’s been known to produce high-quality, waterproof watches, you’d do the latter. As consumers, we know that…

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Ep4: How to get your first 100 customers with Ben Wong from Academy Xi

11th December 2019

Ben Wong, the CEO and Co-founder of Academy Xi, a future-focused education company that has trained over 5,000 people since 2016, joins the Forward Thinking Podcast to talk marketing, the future of learning and how he got his first 100 customers.

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