In the past decade, the use of AI has become a prominent feature in business software and is now being used by marketers to widen the gap between businesses as they navigate digital marketing strategies. One of the biggest competitive advantages enterprises tend to have over SMEs is resources. Smaller businesses often lack the financial…
social media content
Social media engagement: 5 great tips for B2B brands
31st March 2021
For your efforts to have quantifiable results, they need to focus on social media engagement by paying attention your target audience first. Without engaging people on social media, you won’t be able to send social traffic to your site and you won’t be able to drive much conversion. So no matter what your end goal…
Facebook’s News Ban: Four questions for small businesses
30th March 2021
Facebook’s now famous (or perhaps infamous?) news ban in Australia took many people by surprise. However, those most surprised were likely the small businesses that were swept up in Facebook’s algorithmic categorisation of ‘news’ and saw their pages blocked. For years small businesses have been told how important it is to use Facebook to reach…
The science behind flawless corporate video script writing
26th March 2021
There is an argument to be made about the average attention span of an internet or social media user. Video is an accessible type of content which can allow you to retain a user’s attention far more than a blog post or case study ever could. According to published research, 48% of customers want to…
3 easy ways to find creative royalty-free images for social media
18th March 2021
If you want your social media profiles to stand out, represent your brand in the best light, and attract new followers, it needs to look great. High-quality, royalty-free images for social media are an essential requirement to a successful social strategy. Fortunately, there are various resources available to discover new creative images and photos to…
Content Creation: 4 essential tools for posting to Instagram
18th March 2021
Crafting high-quality content, scheduling, publishing, and engaging with your followers on Instagram takes time. But it’s worth it and can be made easier by using some essential tools for posting to Instagram. Today, Instagram can move the needle for more than just fashion and food influencers. No matter who your buyers are, they’re on Instagram….
How to create successful Instagram strategies for your small business
9th March 2021
Instagram remains one of the fastest-growing social media platforms in the world, with over one billion monthly users. Creating Instagram strategies for your small business is a no-brainer. Like any social platform, your Instagram strategies needs to be thought out. Simply dragging and dropping a strategy from another platform won’t be enough to ensure success. …
How the Clubhouse app can raise your brand awareness
4th March 2021
In this new Metigy Learning series, we’ll follow the Clubhouse app’s growth and popularity to see if and how Clubhouse can raise your brand awareness. When a new app pops up on the scene that could change the way we communicate, we all listen. Clubhouse has a lot of buzz and mainly because Elon Musk…
Product Update: Power your posts with Instagram Content Publishing
3rd March 2021
2 mins. Instagram has become a cornerstone for digital marketing across the globe. Of all the social media platforms, Instagram allows businesses, like yours, to create highly impactful and visual content that helps build brands. However, what has been missing is a single platform enabling users to express their creativity while bringing the ease, convenience, affordability and…