11th August 2021
It’s been a year since Instagram announced its newest feature for connecting with your followers: Reels. But even though it’s been 12 months, you might be new to it and that’s okay. So, what are Reels? The purpose is to create short, 15-second videos, which can be edited to include different audio and effects. You…
17th June 2021
As a savvy business owner, you know the importance of a solid presence on social media. A lot of time goes into researching, designing, and editing your social media marketing posts for your dedicated business Facebook page. Since it serves as a way to engage your audience and spread your company’s message, you want to…
10th June 2021
Social media takeovers are one of the most innovative and valuable ways businesses can collaborate through social channels. As is the case with many social media marketing strategies, Instagram takeovers in particular need comprehensive planning and execution. We’ve put together six steps that will help you get the most out of your next social media…
28th May 2021
In today’s fast-paced digital age, it’s incredibly easy to start up a business, put out content, and sell products or services. However, most businesses end up failing or needing to take a step back to restructure simply because their brand’s identity and voice deviated significantly. Since your brand’s message and persona is something that can…
27th April 2021
In the past decade, the use of AI has become a prominent feature in business software and is now being used by marketers to widen the gap between businesses as they navigate digital marketing strategies. One of the biggest competitive advantages enterprises tend to have over SMEs is resources. Smaller businesses often lack the financial…
31st March 2021
For your efforts to have quantifiable results, they need to focus on social media engagement by paying attention your target audience first. Without engaging people on social media, you won’t be able to send social traffic to your site and you won’t be able to drive much conversion. So no matter what your end goal…
30th March 2021
Facebook’s now famous (or perhaps infamous?) news ban in Australia took many people by surprise. However, those most surprised were likely the small businesses that were swept up in Facebook’s algorithmic categorisation of ‘news’ and saw their pages blocked. For years small businesses have been told how important it is to use Facebook to reach…
26th March 2021
There is an argument to be made about the average attention span of an internet or social media user. Video is an accessible type of content which can allow you to retain a user’s attention far more than a blog post or case study ever could. According to published research, 48% of customers want to…
18th March 2021
If you want your social media profiles to stand out, represent your brand in the best light, and attract new followers, it needs to look great. High-quality, royalty-free images for social media are an essential requirement to a successful social strategy. Fortunately, there are various resources available to discover new creative images and photos to…