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        Building new business opportunities through social connections & community

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social media ads

The small business guide to running Facebook Advertising

27th July 2022

It’s unquestionable! Facebook is one of the leading players in social media. With 2.9 billion users using Facebook on a monthly basis, the platform is crucial to include into your social media scheduling.  If you’re in a marketing or content team, you’d already know that some resources or blogs need priority in gaining visibility over…

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Tags: social media ads, sem strategy

Get the most return on investment from Facebook Ads with Manu Verma, Nuver Digital

11th November 2021

Is it possible to grow from a small business with no clients to a fully booked online service making 5 figures within a few months with just online ads? Our guest Manu Verma, founder of Nuver Digital, will tell us if it’s possible and more on this episode of Forward Thinking.

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Tags: Audience Targeting, social media ads

8 tips to design creative Facebook ads that drive clicks

19th May 2021

With a 37% increase in advert impressions and a 6% decrease in price per advert in 2019, Facebook advertising could be just what you need to drive business growth. However, not all Facebook ads can deliver results; not because people aren’t interested in the offer, but rather due to poor design. Even if you have…

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Tags: social media ads

Small Business Guide: Should you use LinkedIn ads?

14th May 2021

There’s a quiet opinion among digital marketers that LinkedIn ads are the expensive cousin of Facebook ads. There is some truth in that, but LinkedIn as a paid marketing platform has some hidden strengths if you’re willing to mine for them. Here are some great reasons you should be using LinkedIn ads (and a couple…

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Tags: social media ads

Why Google Ads are the right fit for small businesses thanks to Metigy

24th April 2020

In our recent Google Ads Webinar, we wanted to answer the question of why customers should try them. And in particular, how Metigy is using our AI Recommendation technology to address the issue that a lot of businesses have with Google Ads. And that is the perceived complexity of creating and running an ad campaign….

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Tags: google ads, social media ads

Hot Tip: Give Your Social Content a Boost

29th November 2019

So you’ve been creating great content for your pages, but you can’t seem to increase engagements, conversions or growth as fast as you’d like. The best way to increase them is with some paid advertising – sometimes called Boost – on your best or most important posts. Not all of your posts are suitable for…

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Tags: Advertising Costs, social media ads

Segment and target your audience to increase relevancy

15th August 2019

In case you have not realized this yet, you can use our new Facebook and Instagram advertising options to target specific audiences with targeted messages

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Tags: social media ads, Audience Targeting

Using Facebook Audiences for Ad Targeting

28th December 2018

Facebook Audiences refers to the users that are on Facebook who interact with your content. But wtith target ads, you can go beyond that.

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Tags: social media ads, Audience Targeting

Create your Facebook Business Account and Setup Facebook Ads

26th November 2018

Welcome to the Metigy Learning Guide to creating a Facebook Business Account. You would want to do this to keep any advertising you create for business separate from your personal account – Facebook sometimes creates a personal account for you. When you book ads through an account, Facebook tracks all performance against that. This is…

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Tags: social media ads

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