Have you ever wondered if your social presence can affect your Google rankings? Social signals are a hotly debated topic in SEO circles. Do things like the number of times a piece of content is retweeted affect your Google rankings? Does Google prefer content from brands with more social media followers than others? The short…
social marketing
The anatomy of a perfect Pinterest post
29th August 2019
Welcome to the Anatomy of a Perfect Post series from Metigy. This series shows you how to create the best content across the most popular social media platforms. In this edition, we cover everything you need to create the perfect Pinterest post. First things first, let’s have a quick look at the technical specs for posting…
The anatomy of a perfect Twitter post
14th August 2019
Welcome to the Anatomy of a Perfect Post series from Metigy. This series shows you how to create the best content across the most popular social media platforms. In this edition, we cover everything you need to create that perfect Twitter post. First things first, let’s have a quick look at the technical specs for…
Getting the most from content and social. How to develop a comprehensive plan that drives results.
12th August 2019
There’s no arguing that content marketing and social media campaigns are essential to developing a successful business. Research from Content Marketing Institute shows that 85% of top performing marketers deliver content consistently over time and AdWeek found that over 88% of American companies use social media marketing. While those figures are impressive, the effectiveness of…
Social Media Groups are your secret weapon! But how do you use them?
30th July 2019
What’s your marketing secret weapon? Here’s a hint. Do you belong to at least one Facebook or LinkedIn Group? If you haven’t leveraged Social Media Groups for your business, I’m going to show you why you need to test them as soon as possible and why they are a marketer’s secret weapon. Social Media Groups…
Creative Inspiration: Desigual is bold, trendy and hashtag-friendly
3rd September 2018
Instagram has really grown up in 2018 How should you be using Instagram in 2018 if you are an e-commerce ready brand? In today’s Creative Inspiration we look at a fashion brand that is killing it on Instagram. Desigual is bold, trendy and hashtag-friendly, and a great example of Instagram best practice in 2018. E-commerce using Shoppable…
Creative Inspiration: Russian Airline S7 inspires people to travel more
9th August 2018
We have combed the world for today’s installment of Creative Inspiration from MetigyIQ. Unless you are an avid watcher of Russian Television (no we aren’t either) then you would have missed this clever concept from S7 Airlines #makephotoscometrue and a Moscow Agency called Stereotactic which does some very inventive work. The basic creative premise is…
What early guerrilla marketing can teach us about shareability now
3rd May 2018
Guerrilla marketing is a concept which has drastically changed marketing, where splashy, expensive campaigns give way to tactical, lower-cost activations. In this article we look at the effect this had on marketing forever!
The Metigy How to Guide to writing great social channel specific copy and how to get started
16th April 2018
Writing great social copy is a skill, but one most people can manage or even master, with some guidance. It does’nt matter whether you are a novice social marketer or blogger, or even very experienced, there is a lot you can do to improve the impact of your copy. The key is to have a…