11th February 2020
Maintaining Facebook engagement is crucial for any social media strategy. But trends are suggesting that it’s harder than ever to keep users engaged. Rival IQ released a study that showed that the median engagement across all industries was 0.16%, but in 2019 this figure has dropped to just 0.09%. Cleary the battle for engagement…
6th February 2020
“Your network is your net worth.” I’ve been thinking of this quote a lot since recording this episode with my special guest Sam Mutimer, who is the founder of one of the first social media agencies; Thinktank Social. Through breaking her leg in 2008 playing rugby, Sam became aware of the true power of social…
4th February 2020
Did you know Metigy had a TV show? With the help of Optus, we’ve launched Small Business over a Small Coffee, an original series about small business owners who have found success in Australia and the stories behind the businesses they’ve built. We wanted to provide our community of forward thinking SMB marketers with the…
14th January 2020
Fun fact: Acquiring a new customer can cost five times more than retaining an existing customer. Can your business afford to ignore your existing customers? That’s what I’m exploring today with my special guest Amber Dermoudy, social media strategist at Khoros and digital marketing educator at General Assembly.
7th January 2020
Today I talk to the Marketing Scientist Mike Sager. Mike’s one of the smartest marketers I know and he’s definitely earned the marketing scientist nickname! We discuss his extensive marketing career that started in the US and now sees him in Australia, where he founded a vets on demand startup called Pawsum and is now…
2nd January 2020
Every marketer has fallen prey to vanity metrics before. I know I have. And it’s no surprise. We marketers love numbers, particularly when they are going up. But there are some metrics that simply do not move the needle in terms of business goals. This post is going to take a quick look at some…
30th December 2019
It’s been an incredible year at Metigy, with multiple new partnerships, features and more than doubling the size of our team. We created Metigy Learning, as a way of bringing you all the very best in how-to-guides, practical tips and carefully curated resources for mastering modern marketing all in one central location. This was followed…
17th December 2019
How do you run a successful marketing competition? Sebastian and Kirra from BIRDI, a platform that enables businesses to integrate drones smoothly into their operations, dissect how their marketing competition helped them reach over 300k people and provided them with an opportunity to work with Canva.
16th December 2019
How do you reinvent an industry with only 8 employees? That’s what I’m exploring this week with my very special guest Zoltan Csaki, who is the Co-Founder of Citizen Wolf, who simplify and automate the process of tailoring.