Social media marketing plays a crucial role in your business’s overall marketing success. Measuring the effectiveness of your posts across multiple social media channels is a critical component of determining whether or not your marketing strategy is working. With an abundant amount of consumer data being posted on social media each day, marketers have come…
social marketing
8 tips to design creative Facebook ads that drive clicks
19th May 2021
With a 37% increase in advert impressions and a 6% decrease in price per advert in 2019, Facebook advertising could be just what you need to drive business growth. However, not all Facebook ads can deliver results; not because people aren’t interested in the offer, but rather due to poor design. Even if you have…
Metigy Predicts: 5 digital and social media marketing trends in the US
19th May 2021
On average, Americans interact on their phones 2,617 times each day. More than half of these swipes, clicks, and taps are done on social media platforms like Facebook, TikTok, and Instagram. With your target audience spending so much time online and so many products available at the push of a button, it’s essential that your…
Small Business Guide: Should you use LinkedIn ads?
14th May 2021
There’s a quiet opinion among digital marketers that LinkedIn ads are the expensive cousin of Facebook ads. There is some truth in that, but LinkedIn as a paid marketing platform has some hidden strengths if you’re willing to mine for them. Here are some great reasons you should be using LinkedIn ads (and a couple…
How to improve your declining social media engagement
13th May 2021
Organic reach is naturally declining, both on Facebook and Instagram – and that means your social media engagement could be suffering too. With brands vying for users attention, not conducting the right strategy or paying enough attention to your accounts could seriously affect your engagement rates. Unfortunately, engagement rates are important. These days, you can’t produce…
How to co-create a strong content plan with your team
6th May 2021
Content production is usually the last stage of a content strategy process. Once you have defined the content needs of your audience, the business objectives, the right tone and the content governance process, it’s time to start actually producing the content. The first step is to use all that information you gathered to build a…
5 changing digital and social media marketing trends in Asia
23rd April 2021
Social media marketing trends in Asia are a powerful tool for any business looking to make the most of digital marketing in the region. Marketing, of course, starts with understanding the trends that influence industries and consumers. Understanding online Asian markets is an important part of many digital marketing campaigns for a reason. By the…
A simple guide to social media image sizes: What are the rules?
22nd April 2021
Making your content stand out on social media is no easy task. But eye-catching imagery that showcases your brand can help you get noticed, grow your audience, and boost your digital presence. Pictures, graphics, and videos can quickly catch the attention of your target audience. And you’ll want to optimize them for the platform you…
How the Clubhouse app can raise your brand awareness (part 2)
20th April 2021
Welcome to part two of how the Clubhouse app can raise your brand awareness series. This is unofficially titled ‘The copycat syndrome’ because of what’s been happening over the last few weeks. Feel free to read part one and get yourself up to speed, but if “you ain’t got time for that“, then the quick TLDR summary…