Influencer marketing is becoming one of the most talked-about marketing strategies. Brands are increasingly turning to influencers to drive brand awareness and source unique content. But why is it so popular? And how can you create an effective influencer marketing strategy? This post aims to answer both of these questions. So let’s get started! Why…
social marketing
How to Get Started with Competitor Monitoring (and Why You Should Be Doing It)
9th November 2020
As a digital marketer, a lot of your objectives revolve around moving the needle: driving more organic traffic, boosting the ROI of paid campaigns, and capturing leads to feed the sales funnel. One often overlooked area is monitoring competitors. This task is often viewed as both of secondary importance and to be very time-consuming. But…
How to Create Trigger Campaigns in your eCommerce Email Marketing
7th October 2020
The ROI for email marketing is huge. For every $1 spent, brands see an average of $38 return. That said, you need to be using email correctly. One of the best ways eCommerce stores can use email is by implementing a trigger emailing system. In this article, we’re going to take a look at: What…
How to Reduce Unqualified Clicks on Your Google Ads
21st September 2020
If you’re using Google Ads as part of your lead generation efforts, you need to make sure your ads are getting seen by the right people. PPC visitors are 50% more likely to buy than organic visitors, so you have a great chance to generate ROI if your ads work. Unfortunately, paid ads can be…
How to Create a Marketing Persona
14th September 2020
Your marketing messaging should resonate with your ideal customer and make them want to engage with your business. Marketing personas are essential if you want this to happen. Without a defined persona, your campaigns can end up having unclear, diluted messaging because you’re trying to appeal to everyone. In this article, we’re going to take…
8 Slack Communities for Digital Marketers that you should join today
7th September 2020
A like-minded peer group is valuable for any marketer, no matter what point you’re at in your career. Being able to bounce ideas off experienced marketers and share best-practices is going to help you keep your marketing knowledge up-to-date, and ensure you’re making the right moves to hit your own targets. In this article, I’ll…
How to start marketing on Pinterest for your small business
17th August 2020
Having grown 26% year-on-year, Pinterest now has over 350 million active users each month. But the high amount of eyeballs on your content is not the only reason it should be on your social marketing radar. There’s a hidden mithril mine of engagement buried in the Pinterest platform if you’re willing to dig deep. We’ve…
Mastering PR for small business with Liz McKenzie from Canva
10th August 2020
Liz McKenzie is a PR powerhouse. As head of PR and Communications at Canva, the company that has democratised design and now has 15 million active monthly users in over 190 countries, it was a privilege to sit down with her and pick her PR brain about how to approach and best utilise PR. Check…
How to master copywriting for marketing
3rd August 2020
Words have incredible power in marketing. If you’re trying to inform or persuade an audience, great copywriting skills are essential. Not all marketers are natural wordsmiths, but copywriting skills can be acquired and learned over time, and by applying a number of tips, tricks and good habits, you can make your copy incredibly effective. Make…