Fun fact: Acquiring a new customer can cost five times more than retaining an existing customer. Can your business afford to ignore your existing customers? That’s what I’m exploring today with my special guest Amber Dermoudy, social media strategist at Khoros and digital marketing educator at General Assembly.
social marketing
Episode 13: The Marketing Scientist Mike Sager talks customer success, data and all things marketing!
7th January 2020
Today I talk to the Marketing Scientist Mike Sager. Mike’s one of the smartest marketers I know and he’s definitely earned the marketing scientist nickname! We discuss his extensive marketing career that started in the US and now sees him in Australia, where he founded a vets on demand startup called Pawsum and is now…
Vanity metrics: What are they and how you can avoid them?
2nd January 2020
Every marketer has fallen prey to vanity metrics before. I know I have. And it’s no surprise. We marketers love numbers, particularly when they are going up. But there are some metrics that simply do not move the needle in terms of business goals. This post is going to take a quick look at some…
Our Top 10 Metigy Learning Posts of 2019
30th December 2019
It’s been an incredible year at Metigy, with multiple new partnerships, features and more than doubling the size of our team. We created Metigy Learning, as a way of bringing you all the very best in how-to-guides, practical tips and carefully curated resources for mastering modern marketing all in one central location. This was followed…
Episode 10: How to run a successful marketing competition and using drones in your business with Seb and Kirra from BIRDI
17th December 2019
How do you run a successful marketing competition? Sebastian and Kirra from BIRDI, a platform that enables businesses to integrate drones smoothly into their operations, dissect how their marketing competition helped them reach over 300k people and provided them with an opportunity to work with Canva.
Episode 9: Ecommerce Marketing and reinventing an industry with Zoltan Csaki from Citizen Wolf
16th December 2019
How do you reinvent an industry with only 8 employees? That’s what I’m exploring this week with my very special guest Zoltan Csaki, who is the Co-Founder of Citizen Wolf, who simplify and automate the process of tailoring.
Episode 8: How to Build your Personal Brand like Richard Branson with Fleur Brown
15th December 2019
What is your personal brand? That’s what I’m exploring this week with my very special guest Fleur Brown, who has worked with Richard Branson and just released her new book The Business of Being YOU – Personal Brand Secrets of Celebrities and CEO’s.
Episode 6: Building your first digital marketing campaign with Geoff Main from Passionberry Marketing
13th December 2019
Geoff Main, founder of Passionberry Marketing, a boutique agency that provides integrated marketing and communication strategies joins the Forward Thinking podcast to talk about all things marketing.
Episode 5: How Cheryl Mack became the most connected person in Australian Business
12th December 2019
Cheryl Mack, who built Australia’s largest Startup and Growth conference StartCon, joins the Forward Thinking Podcast to share how she grew her personal business connections to over 8,000 and how you can do the same.