Having just gone through one of the biggest punch-in-the-guts that hospitality has seen in living memory, we thought we’d turn our attention to the industry that is so dear to our hearts (and stomachs). Just like every other industry, social media marketing is vital to the success of hospitality businesses. It helps with brand awareness,…
social marketing
Marketing during times of uncertainty: Advice from Google and Metigy
25th June 2020
Cast your mind back to January 2020, when you would have thought the bushfires that ravaged Australia were going to be the defining moment of this year. How wrong we were. As we continue to face uncertain times, we need to keep business and marketing ticking along in this Covid aftermath (or Covid continuation). As…
Personalized Marketing: What Is It and How It Can Boost Your Social ROI
23rd June 2020
Marketers now have unprecedented amounts of data at our fingertips. Access to social media analytics means we know our users better than ever before. But are we maximizing how we use this information? One great way to use this data is to develop personalized social media marketing campaigns. By targeting specific users with the right…
Brand storytelling on social media – how and when to use it
18th June 2020
Everyone loves a good story. How many times did you read a book growing up? The thing is, storytelling is everywhere. Stories are the indisputable universal data format for humans and we’re designed to tell them and listen to them. And it’s not just the latest novel or trending TV show that delivers an impactful…
Marketing During Times of Uncertainty: Advice from Marketing Experts
12th June 2020
COVID-19 is the biggest modern plot twist of our time and is presenting many different challenges for all small and medium-sized businesses. At Metigy, we are building the world’s leading community of Forward Thinking SME Marketers and we want to give you the best advice from the best in the business to support your marketing…
‘People connect with people’ – Geoff Main shares the recipe for great Digital Marketing
9th June 2020
Building a solid and effective digital marketing campaign is much more than that eureka moment and a few team meetings. If you want to see results and build a scalable and successful business, there’s so much more that goes into getting these ideas off the ground. We spoke to Geoff Main, Marketing Director and Founder…
How to Leverage LinkedIn for Your Small Business and Personal Brand with Sally Illingworth
26th May 2020
Sally Illingworth is a communications, marketing and influencer strategist who has become one of Australia’s most prominent media and business experts on LinkedIn. We were lucky to chat with her in the very first episode of Metigy’s Forward Thinking podcast (you can listen to the full podcast episode here) and have condensed her wisdom below. …
How to Create and Optimize a LinkedIn Company Page
10th May 2020
A staggering 30 million companies are now listed on LinkedIn. And that means your company too needs to have a presence on the favorite social network of the business world. But how do you create a LinkedIn company page? And, more importantly, how can you optimize it to boost your company’s reach so you can…
5 Reasons to Upgrade to an Instagram Creator or Business Account
7th May 2020
With 1 billion monthly users, Instagram is a crucial social channel for your business. But are you making the most of your Instagram presence? This guide is going to look at the advantages of upgrading to an Instagram Business or Instagram Creator Account. The good news is both are free, available to everyone and packed…