social data

What is Data Backfilling and How Far Back Does it Go?

5th February 2018

This process of backfilling is sometimes also known as historical data collection. It involves going to each platform that is set up and filling in holes in your data. Find out what this means and how Metigy helps you with this process

Why is there missing data in reports and when will it be there?

5th February 2018

There are a number of reasons why data might be missing from a report. With any detailed form of reporting, be it for Social Media or Marketing Spend is built on large amounts of data over a range of time. This article looks at the causes of missing data