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social data

5 Digital and Social Media Marketing Trends in Europe

12th December 2020

Yes, the internet is a global stage where borders are somewhat obsolete. You can have an instant global reach from anywhere in the world. But that doesn’t mean that you can use the same messaging and strategy everywhere. Cultural differences matter and can impact the channels you use and the conversations you have with your…

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Tags: personalisation, machine learning, social marketing, artificial intelligence, big-data, data, martech, social data, marketing ai, marketing tip, Digital Marketing

What is Data Backfilling and How Far Back Does it Go?

5th February 2018

This process of backfilling is sometimes also known as historical data collection. It involves going to each platform that is set up and filling in holes in your data. Find out what this means and how Metigy helps you with this process

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Tags: facebook, linkedin, twitter, data, reporting, dashboard, instagram, data backfill, social data

Why is there missing data in reports and when will it be there?

5th February 2018

There are a number of reasons why data might be missing from a report. With any detailed form of reporting, be it for Social Media or Marketing Spend is built on large amounts of data over a range of time. This article looks at the causes of missing data

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Tags: facebook, linkedin, twitter, reporting, engagement, token, tokens, data backfill, social data, token limit, backfilling

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