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28th May 2019
From our Creative Inspiration series, the MetigyIQ team have selected this clever little series of short films #inyourcorner, shot very simply but effectively, and telling stories aimed at shifting attitudes towards Mental Health. Time to Change UK with help from O&M London have kicked off a five-year campaign aimed at shifting attitudes toward mental health…
8th May 2019
If you are a budding content creator, or even new to marketing, and your focus is on working with products, then you will love the inspiration in this video on how to make your product shots more creative. If you are just starting out in content creation, or starting a new business and working with…
7th February 2019
UNHCR kick off 2019 with #StepWithRefugees fitness app campaign Besides being for a good cause, we really like the social element behind this great campaign idea. Get fit, tell others you are doing it and also show your support for a worthy cause. That is a powerful combination of natural social user behaviors, that was…
3rd February 2019
If you have no idea what customer content or UGC is, don’t worry. It is a marketing industry term. And this article is not only going to help you understand what it is, but why it is important and helpful, and how to start making the most of it. User Generated Content or UGC as you…
9th November 2018
How do you professionally light an interview video without expensive gear? If building your brand means putting yourself in front of the camera and shooting video, then don’t miss this fantastic how-to video from one of our favourite Photography Influencers, Peter McKinnon. Only a few years ago, we would never have recommended that SMB marketers, bloggers or…
17th September 2018
Is it a bird? is it a plane? No it’s Super content! While this may not strictly have been created as social content or even an advertising campaign, we love the creativity as it shows just how much you can stretch the definition of “telling your Story” through creativity. Who would have thought a safety video…
3rd September 2018
How should you be using Instagram if you are an e-commerce ready brand? In today’s Creative Inspiration we look at a fashion brand that is killing it on Instagram. Desigual is bold, trendy and hashtag-friendly, and a great example of Instagram best practice. E-commerce using Shoppable posts In case you have not been paying attention to…
9th August 2018
We have combed the world for today’s installment of Creative Inspiration from MetigyIQ. Unless you are an avid watcher of Russian Television (no we aren’t either) then you would have missed this clever concept from S7 Airlines #makephotoscometrue and a Moscow Agency called Stereotactic which does some very inventive work. The basic creative premise is…
27th July 2018
So it is a well-known statement when it comes to filming video or any creative shoot in general – “never work with animals or kids”. But in this case we agree it seemed appropriate to make an exception. Firstly because when you are launching a new online pet store, you probably need to incorporate animals…
