Almost nine in 10 marketers are putting their campaigns on ice while COVID-19 continues to cause disruptions to business. But thank goodness for the remaining 10%, some of which are giving us some inspirational marketing campaigns to keep the wheels turning, put a smile on our dial, and make their customers happy. Poor Toms Before #ToiletPaperGate2020,…
social & content ideas
How to Optimise Your Visual Content Strategy for Social Media
7th April 2020
Did you know that including an image in your tweet could lead to over 2X more shares? A BuzzSumo analysis found that articles with a thumbnail also got over 3X more shares on Facebook than ones without. These numbers show just how impactful visuals can be on social media, and it makes sense. People can…
4 Ways to Include User-Generated Content in Your Marketing Mix
16th January 2020
Before you buy a watch that’s advertised as waterproof, do you take the brand for its word? Or do you look for reviews from other customers to see if it actually is waterproof? Unless it’s a reputable brand that’s been known to produce high-quality, waterproof watches, you’d do the latter. As consumers, we know that…
How Share with Oscar got 2.7k engagements by spending just $10
31st October 2019
The Metigy Community Team are very excited to announce the next winner of our Forward-Thinking Marketer Award which goes to Louise and Lisa from Share with Oscar. Check out Louise talk about the winning campaign in the video below: About Share with Oscar Share with Oscar is an on-demand platform that allows you to…
Local SEO for Small Business: How to Set up a New Website
8th October 2019
As a small business owner, you’re expected to wear many hats. In the modern age, one of these fancy head toppers likely includes being the webmaster of your company’s website. Local businesses are important, and so is setting up your website correctly. Whether your company’s website is already live or still in the planning stages, you’ll…
How to effectively repurpose blog content for social media
24th September 2019
Crafting quality blog content is time-consuming. And once you’re finished, it’s time to promote it on social. Social media is a crucial content amplifier, but do you have to craft tonnes of new content to keep your social audience happy? Actually, no. Done correctly, you can recycle your existing blog content and create lots of…
Creative Inspiration: well maybe not but thanks for the laugh Shopee
20th August 2019
Today’s post, maybe not so much. In fact, this may just be one of the worst ad’s I have ever seen
How to Use Live Video in your Marketing Mix
24th July 2019
Have you ever watched a live broadcast of a car chase, sporting event or natural disaster? We all have. Now think about it. Even now, you can probably still remember obscure details from these live broadcasts (but you can’t remember what you had for dinner last night). This is because live video is exciting. Television…
Creative Inspiration: The Last Day is about ultimate freedom
30th May 2019
I just loved this really clever story from BMW to reveal the sheer inspiration and sense of freedom that comes with their new i8 Roadster. Yes I love the car, but most of all, I really appreciate the creativity behind this great content play that really delivers on the true art of brand storytelling. Be…
