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social & content ideas

How to choose on-brand music for your social media

26th July 2022

Are you thinking about using music in your social media content? Great, here’s a simple guide for selecting a catchy tune that works for your brand.  Audio matters We all know what it is like to have a song on our mind all day. Music is memorable and almost always intentionally made that way. Music…

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Tags: social & content ideas

Video Content Marketing: The first four videos you should make

9th March 2022

Here’s the truth: Your prospects and customers love videos. They’re consuming video content from your competitors every day. What are you going to do about it? Video content marketing is the most effective marketing strategy to grow your small business. According to Social Media Week, an estimated 82% of online traffic will be video content….

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Tags: social & content ideas, making videos

YouTube Shorts: How brands are using it (with examples)

7th March 2022

Are you creating YouTube Shorts yet? Did you know that videos between 15 – 60 seconds can help you reach a wider audience and grow your brand awareness? That’s the power of YouTube Shorts’ videos. It can transform your business. Here’s proof: In just two weeks, Brandon Baums went from 2,300 subscribers and 227,000 total…

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Tags: making videos, social & content ideas

What is content curation? A beginner’s guide to content curation for social media

3rd March 2022

Use this guide to enhance your social media content marketing strategy  As a small business owner, you already know the importance of creating content for your social media networks. But with so much content already floating around social media, it’s hard to figure out what will resonate with your target audience.  Much like how a…

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Tags: social & content ideas

Small Business Guide: The importance of evergreen content

7th February 2022

Evergreen content is the lifeblood of your online business. It engages and inspires your target audience for a long time. Above all, it has the potential to grow your sales and revenue. Here’s proof: Brian Clark, founder of Copyblogger leveraged evergreen content topics to grow his blog. Since then, the site has transformed into a…

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Tags: Content Creation, content marketing and strategy, social & content ideas

Small Business Guide: 5 tips for getting started with Reels

11th August 2021

It’s been a year since Instagram announced its newest feature for connecting with your followers: Reels. But even though it’s been 12 months, you might be new to it and that’s okay. So, what are Reels? The purpose is to create short, 15-second videos, which can be edited to include different audio and effects. You…

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Tags: making videos, Content Tools & Apps, social & content ideas

Small Business Guide: Product photography and copy that sells

2nd August 2021

Ecommerce is a lucrative but challenging field. With so many stores now online, it takes a special setup to stand out from the crowd. Effective product photography and copy are essential to the success of your online store. But how can you ensure both are optimized with sales in mind? Here’s a rundown on product…

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Tags: social & content ideas, Copywriting Tips

6 brands creating effective graphic design for social media

23rd July 2021

Social media has changed the way business is done. It’s provided companies with innovative ways to connect with consumers around the world. and graphic design for social media has a huge role to play. Instagram, Twitter, Facebook, Snapchat and other social platforms can help you stand out from your competition and grow relationships with your prospective and…

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Tags: social & content ideas, Graphic Design Tips

Social Media Takeovers: How to get them right from the start

10th June 2021

Social media takeovers are one of the most innovative and valuable ways businesses can collaborate through social channels. As is the case with many social media marketing strategies, Instagram takeovers in particular need comprehensive planning and execution. We’ve put together six steps that will help you get the most out of your next social media…

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Tags: social & content ideas

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