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6th July 2022
Learn how to use hashtags to enhance your social media marketing strategy No matter which social media platform your business utilizes, you need to know the power of hashtags. These social media titans came to popularity alongside the platforms themselves, making them a relatively new development. Hashtags go beyond your typical #throwbackthursday tag on Instagram…
1st July 2022
Before you buy a new fancy smart watch, do you just read the packaging or product description and buy the product? No, you dig around. You Google them, check social media and even ask friends that might know about the product or service. What you’re looking for is real world reviews from real people. This…
30th June 2022
Every task is assigned to your plate when you’re a small business owner. What hat are you wearing today? If it’s marketing, have we got something that will blow your CEO’s mind (yes, you): a list of content creation tools. Marketing is a complex, fast-moving bunny. Keeping up with the latest tools and insights to…
28th June 2022
Over the last few years, Twitter has had its ups and downs. Today it’s the 16th most used social platform, well behind the likes of Instagram, TikTok, Facebook and Snapchat. While user numbers have grown modestly over the years, revenue hasn’t matched up. And, Twitter’s efforts to launch news monetisation products hasn’t worked. If you are trying…
22nd June 2022
When it comes to social media, you can’t have too many ideas. Social media is on like Donkey Kong: 24/7, 365 days a year. Whether you post weekly, daily or more for your business, it is a lot to produce, and even more so if you create different posts for different platforms, which is ideal….
22nd June 2022
When it comes to creating content, most small businesses go straight to the idea of producing high-quality videos with high-level equipment such as DSLR’s, stabilizers and lighting fixtures. At this stage, investing in such professional equipment may not be necessary for your business journey. As a matter of fact, most small to medium businesses can…
17th June 2022
Are you publishing a bunch of video content but it’s not working? Is your video engagement low and your audience doesn’t seem to care? If so, we’ve got the answer for you. Find out how to polish up your video content and more on this episode of This Week In Marketing.
31st May 2022
In case you missed the memo – marketing success isn’t random! No business should be without a marketing strategy. Let’s kick this party off with a fresh reminder that having a strategy ensures you target the correct people with relevant material. The more time you spend planning, the more sales possibilities you produce. So, what…
11th May 2022
Now here’s a fun fact: 4.62 billion people across the world are active on social media. That’s 58.4% of the world’s population who have social media as part of their life and for many, logging on and checking is our first activity of the day. Social media is such a potent marketing tool. It’s little…
