As a digital marketer, a lot of your objectives revolve around moving the needle: driving more organic traffic, boosting the ROI of paid campaigns, and capturing leads to feed the sales funnel. One often overlooked area is monitoring competitors. This task is often viewed as both of secondary importance and to be very time-consuming. But…
SEO Strategy
SEO vs. SEM: What’s the Difference and Why Should You Care?
26th October 2020
The marketing industry is full of jargon. Today, we are taking a look at two commonly confused terms: SEO and SEM. Search engine optimization (SEO) and search engine marketing (SEM) are two powerful strategies for driving traffic to your web presence. But what are the differences between the two? Do you need to have a…
How To Boost SEO And Drive Traffic Using Existing Content
4th September 2020
Sick of publishing content into the cyberspace void just to maintain your rankings? Of course you are! But we all know you won’t make a dent in the SERPs without words. So you’ve spent months (maybe years), establishing a blog, a newsletter, social media profiles and a probably a few other content outlets. So what…
Ep18: What is SEO and why it’s still the best way to get in front of customers with Jon Dawson from Digital Ninjas
2nd July 2020
Is SEO still the best way to get in front of your customers? I’m exploring all things SEO today with my special guest and good friend Jon Dawson, the founder of Digital Ninjas, one of Australia’s leading marketing agencies who are on a mission to help for-purpose organisations maximise their results from digital.
How to Build Awesome Backlinks in 2020
14th April 2020
Acquiring backlinks is still one of the most important strategies for all businesses looking to grow organic traffic in 2020. Google uses backlinks as a key ranking factor. In short: without quality sites linking to your content, it’s going to be tough to boost your rankings. But so few marketers have a backlink strategy. Why?…
Why Understanding User Intent Is Key to SEO Success
24th February 2020
Understanding search intent is a key part of any SEO strategy today. It’s not just what your audience searches for, or what keywords they use, but what they expect to find on the other side. As search engines try to provide the best content for their users, they are getting better at identifying what they…
Local SEO for Small Business: How to Set up a New Website
8th October 2019
As a small business owner, you’re expected to wear many hats. In the modern age, one of these fancy head toppers likely includes being the webmaster of your company’s website. Local businesses are important, and so is setting up your website correctly. Whether your company’s website is already live or still in the planning stages, you’ll…
A content loop could be the best marketing you ever do
26th May 2019
OK, if you don’t know what a content loop is, or you have never even heard the expression, then I am about to give you an exciting concept that could explode your customer acquisition model in a way you have not yet imagined. If you get it half right, then you will be amazed at…