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sem strategy

The small business guide to running Facebook Advertising

27th July 2022

It’s unquestionable! Facebook is one of the leading players in social media. With 2.9 billion users using Facebook on a monthly basis, the platform is crucial to include into your social media scheduling.  If you’re in a marketing or content team, you’d already know that some resources or blogs need priority in gaining visibility over…

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Tags: social media ads, sem strategy

5 advanced Google Ads settings you probably aren’t using (but should!)

20th July 2022

Use these tips to take your Google Ads campaign to the next level When you launch a Google Ads campaign, there are a lot of factors to consider. Your company may be focused on writing stellar copy for text ads, choosing high intent keywords, and designing eye-catching ads. You may be overlooking the most important…

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Tags: google ads, sem strategy

How to leverage your social selling success with Metigy

12th July 2022

It’s one thing to establish your business and start showcasing your products on your social media feeds, but another to grow brand awareness. In this video, Andrew Mara shows how he grows his side hustle into a profitable small business with the help of Metigy’s Creative Services and Metigy Ads. What you’ll learn in this…

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Tags: sem strategy, google ads

Choosing Keywords for Google Ads: How to find yours

5th July 2022

SEO optimization is an integral part of any digital marketing campaign. Choosing the right keywords for Google Ads, formally known as Google Adwords, is one of the most important decisions you can make in marketing to build solid search campaigns.  Keywords won’t just determine how much traffic an ad group can bring in—they’ll also determine…

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Tags: google ads, sem strategy

How to advertise your small business online with Google Ads

19th May 2022

If you are ready to establish a more substantial online presence or want to drive traffic to your site fast, Google Ads is a cost-effective way to do it. Google Ads is one of the leading campaign tools for seasoned marketers and beginners alike. Even if you’ve never heard of Google Ads before, you’ve probably…

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Tags: google ads, sem strategy

How To Advertise on Google: SMEs guide to Google Ads in Singapore

19th April 2022

When we think of digital advertising channels, Google Ads is the most reliable for all types of businesses. Thanks to Google Ads, your small business can now access a set of advertising tools that allows them to target leads, prospects, and customers across platforms like Google search, YouTube, maps, and publisher websites.  Get started with…

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Tags: google ads, sem strategy

7 powerful SEO tips to boost traffic to your website

13th April 2022

Let’s face it. Driving traffic to a website isn’t the most interesting topic. While it’s very important, most businesses and marketers probably wish they could bypass it and still succeed online. But here’s the truth, generating traffic through SEO can be easy and fun.  We’ll show you some easy tweaks you can make on your…

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Tags: sem strategy

How to optimize your website for SEO and conversions

5th April 2022

If you want your website to generate targeted traffic and increase your sales, it’s important to increase your content engagement.  You don’t even need to completely redesign your website to get results. SmartWool increased its revenue by 17.1% by implementing ‘smart’ tactics. The major challenge is getting your website to grow your business. That’s what…

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Tags: google ads, sem strategy

How to monitor your competitors to improve your Google Ads performance

17th March 2022

Leverage the competition to propel your business to the front of the pack Regardless of your industry, you always have to watch your competitors to ensure you are in the top spot in search engine results (SERPs) to drive qualified leads to your site. The best way to accomplish this is to the keywords that…

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Tags: google ads, sem strategy

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