Fun fact: Acquiring a new customer can cost five times more than retaining an existing customer. Can your business afford to ignore your existing customers? That’s what I’m exploring today with my special guest Amber Dermoudy, social media strategist at Khoros and digital marketing educator at General Assembly.
retention
Episode 7: How to become a deep listener and not neglect your existing customers with Oscar Trimboli
14th December 2019
What is poor listening costing you and your business? That’s what I’m exploring this week with my very special guest Oscar Trimboli, who’s aiming to create 100 million deep listeners in the world.
How a customer journey map will help you align your content to your users
3rd September 2019
What if you had all the content your users needed to make a purchase decision? Well, now you can. In this article, we’re going to find out how to use user journey maps to map content to user intent across your entire user journey and awareness funnel. Provide the content your users need, when they…
5 simple customer retention strategies using social media
26th August 2019
We all know that a high customer retention rate is vital to any business. Harvard Business School states that a 5 percent increase in retention leads to an increase in profits of between 25 and 95 percent. The real question is: what can you do to improve it? Due to its highly personal nature, social…
How BIRDI hit 632k impressions using User Generated Content and Metigy
12th August 2019
About BIRDI BIRDI is a platform that enables businesses to integrate and scale drones into their operations by providing an ‘end to end’ drone management platform. Founded by Sebastian Robertson and Abraham Robertson, businesses can access more than 1,400 drone users Australia wide through the BIRDI Platform to get the drone data they require, at any…