Here’s how to leverage social media when building your personal brand Your personal brand is shaped by your experiences, how you present yourself, and the skills you’ve acquired throughout your career. In today’s competitive professional environment, it’s important that you build a strong personal brand to ensure you can advance in your career and build…
Reputation Management
5 ways to run cross-channel content for a unified experience
14th April 2021
Using cross-channel content to create a unified digital experience is becoming essential in today’s customer-centric business landscape. This way, businesses can ensure seamless customer experiences while reducing operational costs and achieving better efficiency. One way to achieve consistent online customer experiences is to distribute and manage content effectively across multiple channels. Through effective content distribution…
5 Ways To Maintain Brand Identity Across Social Media
22nd April 2020
With a staggering 3.5 billion active social media users worldwide, you are probably making sure several relevant platforms feature heavily in your marketing strategy. But do you maintain a cohesive brand presence across all those platforms? Spreading your message across multiple platforms can result in a dilution of your brand identity, leading to confused customers…